Website Redesign
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Redesign Considerations
So you’ve already got a website, but you’re wondering if it might be time for a website redesign?
This is an important question for any business owner.
At Exposure by Design, we are leaders in website overhaul and take special care to ensure that all the good work that your website has done is not lost, but enhanced.
This is very important:- if you currently rank in Google for keywords and receive traffic to your site, then a website refresh can be a dangerous thing. A poor web designer can lose all of your existing traffic, meaning that you may have to start all over again building things up. A quality development team will ensure that all of your existing traffic and rankings will remain, and with some keyword research will be able to get a significant increase in traffic to your site.
Don’t trust your website redesign to just anyone.
Your website is a great way to represent your business in a positive, professional light. It should also engage site visitors, instil trust, and meet their needs quickly and easily.
Our outstanding web design team focus on web and online marketing best practices — so we’ll modernise your brand identity into a professional, modern, easy-to-navigate, conversion-focused website design that is structured to build brand loyalty and illicit action (a phone call, a contact form submission, or a purchase).
As a website project manager, we have had the opportunity to lead many website redesign projects for different businesses in Brisbane and the local region.
The website redesign process involves several important steps, starting with user research to understand pain points and the user journey. This allows us to create a new design, colour scheme, and user interface that addresses the following factors: site speed, high bounce rates, important pages, search results, and landing pages. The first step is to define the main goal of the website redesign project plan and the right time to launch the new site. The good news is that a website redesign can serve as a powerful marketing tool by incorporating new ideas, a new logo, and marketing strategies. A responsive website and an ssl certificate are also crucial steps to ensure the entire site is secure and attracts more visitors. Quantitative data and b tests are used to test hypotheses and inform the entire process. Having a style guide is also an important factor in maintaining consistency and professionalism in the entire site.
The home page is a particularly important page in any website redesign project as it sets the tone for the entire site and attracts visitors. In addition to digital marketing, a website redesign project often involves a press release to announce the upgrade and to attract even more visitors to the site.
Website Revamp Benefits
When and Why to Refresh or Redesign Your Business Website for Better Results
First, off it may be difficult to work out if you just need some sort of superficial approach to changing the site’s visual design or if a complete overhaul is required. Redesigning or refreshing a company’s website can improve results significantly when done in conjunction with a website refresh project plan.
Having a website is essential and the most effective way for any small business looking to establish an online presence and connect with new customers. But simply having a website isn’t enough – having one that works effectively and efficiently is also key. To remain competitive and meet changing consumer demands, businesses must also guarantee their own website is up-to-date, user-friendly, and optimised for search engines. In this post, we’ll investigate when and why businesses should consider refreshing or redesigning their website, as well as the advantages, factors to consider, and post-launch steps to guarantee success. Whether you’re a small startup, medium-sized business or a large corporation, we have all the knowledge and insights necessary for creating an attractive website that attracts customers while fuelling business growth.
Web Redesign Indicators
Signs Your Website Needs a Website Redesign Strategy
Outdated Design
If your website’s design appears outdated, it might be time for a refresh. An outdated look can give off the impression that your business is outdated and out of touch with current trends, making it difficult to navigate and unappealing to potential customers.
Updating your website’s design doesn’t need to be a major undertaking. It could just involve a new layout, changing colour scheme, fonts and images for an updated aesthetic. You could also consider adopting new features, the latest technologies and current design trends like minimalism or including more visuals and multimedia content on the web pages.
Slow Loading Speed
In today’s fast-paced world, people have little patience for websites that take a long time to load. If yours takes too long to load, visitors are likely to leave and never return. According to a study by Google, 53% of mobile site visits are abandoned if pages take longer than three seconds to load.
Your website may be loading slowly due to several reasons, such as a large image or video files, outdated code, or a slow server. A website refresh or redesign can help address these issues and improve loading speed for better customer experience and higher search engine rankings.
Poor User Experience
In today’s fast-paced world, people have little patience for websites that take a long time to load. If yours takes too long to load, visitors are likely to leave and never return. According to a study by Google, 53% of mobile site visits are abandoned if pages take longer than three seconds to load.
Your website may be loading slowly due to several reasons, such as a large image or video files, outdated code, or a slow server. A website refresh or redesign can help address these issues and improve loading speed for better customer experience and higher search engine rankings.
Absence of Mobile Responsivity
If your website isn’t optimised for mobile devices (responsive design), then you will be missing out on a substantial number of potential customers.
Mobile-friendly websites adjust their layout and content to fit the screen size of any device, offering a consistent experience for all visitors regardless of device. If your website isn’t mobile-responsive, redesigning it is necessary in order to enhance user experience as well as boost search engine rankings.
Low Search Engine Visibility
If your existing site doesn’t appear on the first page of search engine results, you could be missing out on valuable traffic and potential customers. A website refresh or redesign can improve your SEO (search engine optimisation) performance and increase online visibility.
Search engine rankings are heavily affected by several factors, such as your website’s content, code and structure. A website redesign can help address these issues and boost SEO for greater traffic and higher conversion rates on the backend.
What can you gain
Advantages of Redesigning or Updating Your Current Website
Improved User Experience
Increased search engine visibility
Enhancing Branding and Image
Increased Engagement and Conversions
Competitive Advantage
What can you gain
Factors to Consider When Refreshing or Redesigning Your Website
Website Redesign Goals and Objectives
Budget
Timeline
User Experience
SEO
Analytics and Tracking
Slow Loading Speed
In today’s fast-paced world, people have little patience for websites that take a long time to load. If yours takes too long to load, visitors are likely to leave and never return. According to a study by Google, 53% of mobile site visits are abandoned if pages take longer than three seconds to load.
Your website may be loading slowly due to several reasons, such as a large image or video files, outdated code, or a slow server. A website refresh or redesign can help address these issues and improve loading speed for better customer experience and higher search engine rankings.
Content
What can you gain
What to Do After Your Website Redesign Project
Test and Verify
Launch and Monitor
Update SEO
Update Social Media and Other Online Profiles
Ongoing Maintenance and Updates
A website refresh or redesign isn’t a one-off event. Your site requires ongoing care and upkeep to remain effective and relevant. This may include changing content, fixing bugs, or adopting new technologies or design trends.
Finally, it’s essential to seek feedback from customers and visitors about your new website. Ask for their opinions on the design, functionality, and user experience of your page. This feedback can help identify areas for improvement and make gradual refinements over time
Revamp Your Website for Growth
Refreshing or redesigning your website can be a significant investment, but it’s often necessary to stay competitive in today’s digital landscape. By understanding the signs that your site needs an overhaul, appreciating its advantages, and taking into account important elements to consider during the process, you can create a website that enhances your online marketing, drives traffic, engages visitors, and ultimately converts them into paying customers.
Remember, website refreshes or redesigns aren’t one-time events. After launching your new site, it’s essential to continuously monitor and update it in order to guarantee it remains up-to-date, effective, and aligned with your business goals. By taking these necessary steps after your refresh or redesign, you can create a website that stands out from competitors and fosters growth for your business.
