I am often asked which Social Media network is best and where should I spend my energy.
Which is better Facebook, Twitter or LinkedIn, or should I be looking at Blogging, YouTube or even Google+. There is no right or wrong answer to this question it will depend upon what you are trying to achieve for your business.
For example Twitter is best used to follow the conversation about your brand. It is simple to keep track of what people are saying about you and your business, and for you to enter the conversation to enhance your standing and reputation.
Facebook is excellent for sharing larger pieces of information such as videos and blog posts. You also get the opportunity to talk directly with your clients or fans. When they post comments you can respond and ask questions, seek feedback or just simply provide more information to your clients.
I have found this InfoGraphic by Zintro which goes a long way to explain the best way to use the various Social Media platforms.