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Australia’s five key online marketing trends in 2013

Australia’s five key online marketing trends in 2013

A really interesting article by Oliver Milman from Startupsmart,  How is your business set up to take advantage of the emerging trends in 2013.Exposure By Design trendsWhile around half of Australia’s small businesses still do not have a website, it appears that those who are keeping pace with the advance of the internet are becoming increasingly savvy in how they use it for marketing purposes.

The Big Australia digital report released this week by Responsys shows that businesses are getting better at singling out and targeting their customer base.

The report’s survey of 125 digital marketers found that 74% are prioritising targeting of campaigns rather than volume.

However, knowledge gaps do remain, with 57% of respondents admitting that their businesses aren’t fully aware of how to properly execute successful online marketing activity.

“The world of marketing has shifted dramatically with the customer engagement now sitting front-and-centre of organisation’s marketing efforts,” says Jodie Sangster, CEO of digital marketing industry body ADMA. Read more

Which Social Media Network Should I Use and When?

I am often asked which Social Media network is best and where should I spend my energy.

Which is better Facebook, Twitter or LinkedIn, or should I be looking at Blogging, YouTube or even Google+.  There is no right or wrong answer to this question it will depend upon what you are trying to achieve for your business.

For example Twitter is best used to follow the conversation about your brand.  It is simple to keep track of what people are saying about you and your business, and for you to enter the conversation to enhance your standing and reputation. Read more

2012 The Year to Embrace Social Media in your Business

Facebook Marketing Exposure By Design Social Media ExpertsWith over 11 million Australians active Facebook members, and an equally impressive number of people using Twitter, and heaps of people use YouTube to search for information so the need for businesses to find a way to engage via Social Media is great.  Your clients are hanging out in Social Media land so this presents a fantastic opportunity for you to make new connections and establish your businesses expertise.  However it hasn’t been easy in the past.

“Frustration” – a word frequently used to describe companies new to social media and those who have been involved in social media but have yet to enjoy a return.

The problem is two-fold. First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with the social media medium and remember that returns will not be overnight. Second, you have to make sure that you are using social media in a way that makes sense for your business.

If you are not sure, ask yourself these simple questions: Read more