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How Social Proof Can Help Your 
Website

Everyone uses the Internet and this is why people are taking advantage of the benefits they can get from the world of Internet. Whether you are a business owner or you are a customer, the Internet is still helpful to you.  Aside from all of the social media platforms and networks, there are websites that are useful to both the customers and the business owners.  When you are buying an item in an online business, you would prefer to know some information about the product and what it does to the people who have used the product already. Yes, it is a lot easier to purchase products online, but it is also important that you gather more information about the seller or the product. This is where Social Proof comes in.

How Social Proof Can Help Your Website

What is Social Proof?

Social proof is the part of the Internet world where users can help each other, especially if same Internet users patronize the product. Social proof is a way to provide feedback to any product available in the market. Social proof is a way to give reviews on any online business after you have tried the company’s product. This can be both in a positive and negative way.  If you look on Amazon.com or Yelp.com, almost all companies that you can find already have their feedback. It helps decrease the risk that a customer might take when purchasing a product.

Why do you need Social Proof?

 If a company receives reviews, then it will be more easier for you to decide whether you would like to proceed in purchasing the item or not. You will be able to feel more comfortable in buying the item because you were able to read other users feedback.

Reasons on why you should make use of Social Proof  

Social proof is a user generated content. It would be best to invite your customers to like and be part of your product’s story. This is where the users make their comments public and available to other users. A user generated content can include photographs, videos, articles, blogs and online reviews. The information they provided can be shared on Social Media networks like Facebook, Twitter and Instagram.

If your company receives a feedback about any of your products, then their testimonies can help you gather prospects and convert those prospects into customers. Your business can establish its name. As you receive more positive social proof through testimonials, then your chances for endorsement can also go higher.

If you want to know more about social proof, then you should keep reading our website.

5 Ways You Can Add Social Proof to Your Landing Pages

social proofAre you a business owner? Are you struggling to get conversions on your order pages? You know that social proof is important. So, how can you add social proof to your landing pages? This article will show you exactly how you can get boat loads of social proof on your landing pages.

What Is Social Proof?

Social proof refers to the number of positive influence gained when a person finds out that others are doing something. An example is when you see a  long line outside a restaurant and assume that the restaurant is really great because it’s with high demand. The same goes when many customers choose which movie to see based on its score on IMDB.com or Rotten Tomatoes.

5 Ways to Use Social Proof on Your Landing Pages

1) Customer Testimonials       

Short messages from your happy customers can do great wonders for your conversion rate, and it’s no surprise that this is one of the more common uses of social proof on landing pages and homepages alike. You can post these messages as a quote and locate them below the form or under the image on your landing page, and boost credibility by including a photo, name, company, and job title along with their quote.social proof

2) Case Studies

If you want to take your customer testimonials a step further, link those short quotes on your landing page to case studies. It’s great to have testimonials of clients and post them on your website, so people won’t have a hard time in realising your legit.

social proof on landing pages

3) Number of Shares

Social sharing buttons showing the number of shares for example, is the blogs about twitter, or Facebook, when people like the article, the number of shares goes up and this is a great form of social proof. If a person sees that a landing page was shared a lot on social, it gives it more credibility.

social shares

 

4) Embedded Social Media Posts

Another great source of a social proof is within social media. Monitor your social media activity and presence regularly to find Facebook, tweets, posts or status, Instagram posts, and so on that will positively reflect on your brand. On Twitter, you can track, retweet the mentions of your offers, products/services, or company with a third-party tool like Social Inbox.

embedding your social media posts on a landing page

5) The Number of Users and Downloads

Showing how many people were able to use or have downloaded the offer is a new form of social proof. For example, when McDonald’s displaying their signs and boasting “Billions and Billions Served.”

social media examiner social proof

A great email opt in form on the Social Media Examiner Website

 

Bonus: Other Ways to Gain Trust On Your Landing Pages

1) Trust Seals

Trust seals refers to the symbols that helps reassure website visitors that the sensitive information locked in their viewers is secured with the company they’re sharing it to

In theory, people will feel better about sharing and filling out your forms with their information if you use a trust seal however, that’s not the same for all companies.

trust seals for social proof

2) Privacy Policy

Sometimes, people are hesitating to convert a landing page unless you tell everything out that one wont be sharing their personal or business information. One or two sentences about the use and collection of their information can do the trick. You can link to your privacy policy in the form and make sure the link given opens up a new tab so they aren’t directed away from the landing page. Like with trust seals, privacy policies are something you’ll have to experiment with to see what works with your audience.