Are you a business owner or a social media account manager?
Are you active in social media platforms like Facebook, Twitter, Instagram and Linkedin? Are you running your social media accounts to their full potential?
This article will show you the elements of a perfectly optimised Social Media Account.
The Anatomy of an Optimised Social Media Account
1) Your Logo as Your Avatar
Of course, you want people to know that it’s your brand interacting with them on a social media platform, so it’s best to make your avatar your brand logo, and keep your avatar consistent across all your accounts.
2) Your Company’s Name as Your Username
When people mention you on social media, they’ll look up for your brand name. So make sure that your social media username is your brand name. If your brand name is a really common word or phrase or it’s too long, you may have to change it slightly. Example: Signals’ Twitter handle is @getsignals
3) Appropriately Frequent Posts
Every social network is different, so your posting frequency strategy should reflect the norm of the network you’re on. On Twitter, try posting between 5-20 times a day. On Facebook, try 5-10 times per week. On Linkedin, try posting once every business day.
4) Mentions of Relevant Users
The whole point of using social media is to talk and reach out to other people, so when you’re sharing other people’s data or content, be sure to give their username a proper shout-out. It can be a simple “via [username]”.
5) Shortened Links With Tracking Tokens
Shortened, links that can be tracked will let you see which pieces of your content and which social networks are giving the best results for you without taking lots of space. Make sure every link you share and post have UTM codes added then it must be shortened.
6) High-Quality Images
You might have heard the hype about the visual content in social media and it’s very important for you to use quality images in the content and posts. If you need help in creating high quality images and don’t know photoshop, you can contact us.
7) Timely and Contextual Responses
Of course, social media is and will always be social, which is why you should not only be sharing your content, but you should also be responding to the ones who reach out to you. They expect it and according to survey data from Lithium Technologies,53% of surveyed Twitter users expect a response from all the brands they reach out to on Twitter in less than an hour. That number rises to 72% when they have complaints, which is agreeable enough.
As we know, everyone is using social media to run their business and even for personal use. It is a great tool to reach thousand and even millions of readers if you handle it effectively.
Talk to us at Exposure By Design about getting your Social Media Sites working for you.
Here is what a perfectly optimised Social Media Account Looks Like
https://exposurebydesign.com.au/wp-content/uploads/2014/09/7-Elements-of-a-Perfectly-Optimized-Social-Media-Account-.jpg841650Geoff Doylehttps://exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2015-12-05 10:48:392018-04-27 13:03:427 Elements of a Perfectly Optimised Social Media Account
What is a social media agency? Does a business need it? Why does a business need a social media agency to help them succeed? What does a social media agency do? A social media agency is the one who provides an effective social media actions using the different social media platforms that your customers or prospects tend to use such as Twitter, Facebook, Instagram and LinkedIn. There are many reasons as to why a business needs a social media agency.
Nowadays, the use of Social Media is a very effective tool to acquire clients and reach the target audience, especially when it comes to reaching prospects and communicating with your consumers. It keeps you updated on what the people want to have and what they use and do every now and then. Social media helps you build links which supports SEO, as well. A lot of people are using social media platforms to keep them updated with the use of the platforms news feed.
Everyone have been using it already, so are you ready for the fast paced world of social media? Do you think you need help on your social media agency for your marketing? Here are some reasons on why you need to hire a social media agency for your business:
The Business Marketing
One of the most important benefit of hiring a social media agency is the marketing of your business. The social media agency is the one who looks into promoting the business’ products. They keep your customers informed with whats hot and new on your products at all times.
The Brand Promotion
Brand promotion is the number one concern of all social media agencies. Hiring a social media agency is the most effective way to promote your brand across the world with the use of all social media channels.
Achieving the Goals
Social media agencies aim to help a business effectively promote its brands across the different social media platforms in less time. This helps the business save time, money and effort and lets the company focus on other important things like their current clients and doing what they do best and leaving what they do not do expertly to the social media experts.
The social media agencies are trained on what they should and what they should not share on social media channels. They help and include promoting practical doings, emotional touches, products and services. This is why you do not need to worry when engaging your confidential information with these social media agencies.
https://exposurebydesign.com.au/wp-content/uploads/2015/02/social-media-marketing1.png452788Geoff Doylehttps://exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2015-03-12 09:00:002016-01-12 06:26:18Benefits To Hiring a Social Media Agency
When you have your own business, you would always want to reach potential clients. Social Media is very useful when it comes to communicating with your friends, family and even customers. Do you often wonder how to use social media to drive traffic to your website?
Social Media is one of the best tools that we have right now and it is available for everyone. So, do you want to know how to use social media to drive traffic to your website?
Here are some tips on how to use social media to drive traffic to your website from us!
Using Social Media To Drive Traffic To Your Website
First is to use be on the right social media platforms. If you want to make use of social media effectively, you need to be on the social media platforms that they are using. This will give you a chance to find them online and connect with them. Know where your potential target audience are and use that social media account effectively.
Second step is to make the people want to know more about you. It is easy to post status and follow your customers online, but how can you engage with them? Honestly, you can not just throw them messages and hope that you can be lucky to catch them at a good time. The trick is you need to get involved with them and with what they share online.
You should know how to speak with them or let them speak for you. Let them become a part of your brand such as posting the photos of your customers on your wall, sharing that they have purchased or used your product, so they would feel appreciated and they would know that you are reaching out to them, as well.
Third is to be real and let people relate to you. Let your customers see your real personality, share them your ideas, experience and values in life. As we all know, everyone can relate to each other in different ways. Let them feel that you can be a friend and not just a business partner or owner.
You can do this by simply sharing your company’s story or your own experience while putting up the business. Lastly, is to deliver on your promises. There will never be a magic potion to getting people like and love you in the world of social media.
Your brand needs to have values and that that is to give the customers what you have promised. At the end of the day, you will know if you are satisfied with how you use social media to work with your customers if you feel that you have followed these steps.
https://exposurebydesign.com.au/wp-content/uploads/2015/03/11.png318550Geoff Doylehttps://exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2015-03-05 19:25:482015-12-06 16:57:09How to Use Social Media to Drive Traffic to Your Website
Creating content for Social Media business accounts can be tricky to manage. Most of the time, we are looking for ways to reach prospects by posting on our social media accounts. Most social media accounts in startup and small business environments, are run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels. This is why we see so many businesses social media accounts left untouched for months on end.
Yet, we know that deep down inside, that social media is important. And we know that we have to do it.
So we might as well figure out how to do more social media in less time and with less effort.
The following tactical methods have been proven to produce twice the amount of social media with only half of the effort. The great thing about this approach is that higher output on social media generally produces a greater level of engagement.
Here’s how to do it.
Create a schedule.
When you create a social media schedule, you immediately reduce the level of consistent effort required throughout the day.
The inherent advantage of social media is also its disadvantage. True, you can keep your brand message and presence in front of people all the time, but this requires consistent output and daily effort.
When you unplug from one task to “quickly” post to social media, you’re doing yourself a serious disservice.
You waste time on your current task by having to pause and then come back to it. Even if it takes just a couple minutes to post to social media, you’ve lost your entire train of thought on the project that you were working on. A couple of minutes interruption may require double that amount just to move your mind back to the point where you left off.
You waste time on social media by having to reopen your social media tools or log into the accounts again. Keep in mind that every task has a cluster of other related tasks that require time. For example, if you’re not using a social media management tool, you may have to log into the business Twitter account. But in order to do that, you have to find the password. And in order to find the password, you have to look it up in an encrypted password file. And in order to do that, you have to find the file in your company’s intranet. It goes like this for every little task we have to do. What all this amounts to is a lot of wasted effort.
The solution I’m proposing is to deal with your social media in a single session of unbroken concentration.
The scheduling approach has three components.
In the first place, you must set aside time in your calendar to schedule your social media. The approach I advocate is to allocate an hour (or two, or three) to deal exclusively with social media. This is your social media time. It’s on your calendar like an inviolable appointment. Most people who are responsible for social media report doing this on a daily basis. Some people — usually the very-organised type — can get away with doing it once weekly.
Second, during this time, you schedule out your social media posts. Schedule out the times and messages that you want to post to your social media accounts. Be sure to follow industry best practices for the best time of day to post. The great thing about scheduling posts is that you can produce two or three times as many posts, but take a lot less time doing it. You can sit down for fifteen minutes and hammer out six tweets to release throughout the day. But what if you had to unplug at six separate times to post to Twitter? You’d go crazy, while at the same time cannibalizing your time and productivity. Scheduling your posts is a far superior approach.
Third, take some time to monitor your social media metrics. This is the practice of social media listening, and it’s an integral part of any approach to social media. Rather than dink around checking out RT’s and Facebook likes throughout the day, take a single point in time each day or week to analyse your metrics and make decisions based on what you see.
Constantly flitting in and out of social media is a huge drain on your time, effort, and mental energies. Scheduling — whether it’s scheduling your day, your posts, or your listening — dramatically reduces the level of effort that you put into social media, while dramatically increasing your output.
Collect as you go.
One of the most important features of posting to social media is also the most time-consuming — finding content to post.
Vertical Response has found that the single-most time-consuming factor in social media management is “finding & posting content.”
The amount of time and effort that you pour into finding and posting can be reduced. I already showed you how the simple practice of scheduling will reduce that effort.
But what about the process of collecting the content to post? You need a collection system.
Create a collection system for content.
The system you choose is totally up to you, but let me provide a suggestion. I use Evernote along with the Evernote Chrome extension. In my Evernote folder, I can create a specific folder for things I want to collect and share later.
Whenever I come across something interesting to post on social media, all I do is click the Evernote button in my browser.
From there, I can adjust how I want this article to be saved for future reference. I’m putting it in a sub-folder of my social media folder called “Business Ideas.” I’m saving the “Bookmark,” not the entire article, and I’m tagging it with “social media.” I’ve also added a quick note: “This would be a good one to post on Tuesday.”
When I click “save,” I now have this article saved in Evernote. When it’s time to schedule my articles for posting, I simply open up the correct Evernote folder and go to my saved bookmark.
This is nothing more than a collection system. I’m simply taking the process of collecting content, and distilling it to a quick-and-easy process.
As I move throughout my day, checking emails, visiting websites, doing research, etc., I will come across interesting articles, studies, or websites that I’d like to share. All I do is click my Evernote extension, and I’m done. It’s saved for the next day’s scheduling session.
Create a focused time for content discovery.
Another way to reduce your overall effort is to create a focused time for discovering great content.
Buffer has an article on “Always Have an Amazing Link to Share,” in which they discuss some of the most effective places to find great content. This is a great starting point for discovering great links to share via social media.
You should also do some spadework to discover your own content. I suggest a technique in my Buffer article, that requires spending just thirty minutes to come up with content to post for several days.
This goes back to my whole thesis: With half the effort, you can produce double the content. You just have to be smart, scheduled, and intentional about it.
Share it more than once.
Here’s the ultimate hack for less-effort/more-content. Share the same stuff more than once.
There’s logic to back up this simple technique. Different people will see your different social media posts, depending on what time you post it.
Joe checks his Twitter feed at 8am, but Marie doesn’t check her Twitter feed until her lunch break at 12:30. Joe’s going to see your morning tweet, but maybe not your noon tweet.
So why not share the same thing twice? Or why not three times? Or more?
Can you get away with this? Absolutely, and there’s nothing cheap about it at all.
Garrett Moon discussed how he recycles his posts, and even shows his schedule for doing it.
Moon has had zero complaints, higher interaction, more output, and even the possibility that some of the reshared content could go viral after several takes.
If you share your content more than once, you can get three or four times as much mileage from a single post than you would if you were only to post it once. Obviously, you’d need to jigger it a few times to make it unique each time, but the overall principle is incredibly effort-saving and traffic-increasing.
Tips, tricks and hacks can make social media more effective than it is. But let’s be careful not to view social media as a waste of time. Although social media can be a black hole of time-wasting (if you do it wrong), it is actually an investment in your overall business marketing efforts.
Hopefully these tips have given you a couple of ideas to help increase your social media output.
If this still all seems a bit much, and you would rather have someone who understand s social media look after it for you. Give us a call 1300 858665
https://exposurebydesign.com.au/wp-content/uploads/2014/09/increase-social-media-output.png402351Geoff Doylehttps://exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2014-09-30 15:11:132014-12-21 17:21:483 Techniques That Will Double Your Social Media Content with Half the Effort
While statistics show that some 85% of small businesses are using social media, especially Facebook, LinkedIn, and Google +, those statistics say nothing about active engaging pages. Unfortunately the majority of business owners have no idea how to engage with their fan base, and most have no idea how to grow their fan base, other than by inviting their friend’s list from personal pages. Read more
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Australia’s five key online marketing trends in 2013
A really interesting article by Oliver Milman from Startupsmart, How is your business set up to take advantage of the emerging trends in 2013.While around half of Australia’s small businesses still do not have a website, it appears that those who are keeping pace with the advance of the internet are becoming increasingly savvy in how they use it for marketing purposes.
The Big Australia digital report released this week by Responsys shows that businesses are getting better at singling out and targeting their customer base.
The report’s survey of 125 digital marketers found that 74% are prioritising targeting of campaigns rather than volume.
However, knowledge gaps do remain, with 57% of respondents admitting that their businesses aren’t fully aware of how to properly execute successful online marketing activity.
“The world of marketing has shifted dramatically with the customer engagement now sitting front-and-centre of organisation’s marketing efforts,” says Jodie Sangster, CEO of digital marketing industry body ADMA. Read more
https://exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.png00Geoff Doylehttps://exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2012-10-23 06:38:132015-02-25 14:57:17Australia’s five key online marketing trends in 2013
Rewind back in time for just a moment. Remember when you used to be in the market for a big-ticket item like a car or a vacuum, or even a lower price ticket item, such as face soap or toothpaste. What would you do? You’d ask your friends, family members, and co-workers which one they bought or which one they use. You would then take their feedback into consideration and make your purchase choice.
Social media is the electronic form of word-of-mouth advertising, but it spreads must faster, easier and a lot more people than the traditional offline method.
Your Consumers Use Social Media
No matter what product or service you offer to your consumers, consumers are talking about it on their social media. As the provider of the product or service, when you create an account on the major social media outlets, you are creating a platform for these conversations to take place. You are fostering relationships between you and your current customers. You are starting relationships with prospective customers, and you are listening in on conversations that consumers are having with or without you.
Your Consumers Share on Social Media
About one in five happy customers shares good news or appraisals on products or services with their social media contacts. Marketing 101 is that you, as a business, need to be where your audience is. Your audience is on social media. It does not matter if your target market is 13-year-old girls or 85-year old men. Consumers are social creatures by nature, so when they have used a good product or received a good service, they tend to want to share this with other people they know.
Social Media is the Part of the Marketing Puzzle
No one marketing tool is the one-size-fits-all solution to marketing your business, product, or service. Social media, however, is one piece of the puzzle that completes your marketing tool kit. When you combine your social media marketing efforts with all of your other marketing efforts, you have the opportunity to reach consumers, business owners, audiences, and target markets that you may not otherwise have the chance to get in front of and convert into customers.
Quite frankly, nobody buys so much as a pair of socks these days without turning to their friends on social media outlets to get their opinions, read consumers reviews and ratings, and get the good, the bad, and ugly details. Should they buy the white one, the black ones, which brand, and from where? From socks and underwear to technology and cars, take a look around and you’ll see all size companies using social media networks to advertise and promote their products, run contests, elicit feedback from customers, and interact with current and potential customers on a regular basis. When these conversations are taking place, you want to be right in the middle of the mix rather than left behind in your competition’s dust.
For more information on the benefits of social media marketing and how to use it in your business, call us on 1300858665.
https://exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.png00Geoff Doylehttps://exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2012-03-13 08:37:242012-03-13 08:37:24Go Viral: Social Media is Electronic Word of Mouth Advertising
With over 11 million Australians active Facebook members, and an equally impressive number of people using Twitter, and heaps of people use YouTube to search for information so the need for businesses to find a way to engage via Social Media is great. Your clients are hanging out in Social Media land so this presents a fantastic opportunity for you to make new connections and establish your businesses expertise. However it hasn’t been easy in the past.
“Frustration” – a word frequently used to describe companies new to social media and those who have been involved in social media but have yet to enjoy a return.
The problem is two-fold. First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with the social media medium and remember that returns will not be overnight. Second, you have to make sure that you are using social media in a way that makes sense for your business.
If you are not sure, ask yourself these simple questions: Read more
https://exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.png00Geoff Doylehttps://exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2012-01-12 08:49:182015-01-16 07:13:552012 The Year to Embrace Social Media in your Business