While statistics show that some 85% of small businesses are using social media, especially Facebook, LinkedIn, and Google +, those statistics say nothing about active engaging pages. Unfortunately the majority of business owners have no idea how to engage with their fan base, and most have no idea how to grow their fan base, other than by inviting their friend’s list from personal pages. Read more
Social media is a very effective tool you can use to effectively keep your existing customers engaged while luring in new customers and holding their interest at the same time. Social media for business is also about sharing information with your ideal customers, your target market, and your prospects so that they are drawn to your business like metal is drawn to a magnet. But they will only hang around if they feel part of a community that is providing them with value.
Levels of Engagement
Every company has levels of engagement. The goal for every business is to engage customers so much that they are loyal to your business an
d to your business only. The best example of a customer engagement strategy is a bank. The typical account a new customer comes in to open is a cheque account. While the banker is opening the cheque account, they are also telling the customer all about the benefits of opening a savings account.
A few weeks later, the customer receives an e-mail telling them that they are pre-approved for a car loan with the bank. Then a letter comes in the regular mail to introduce the mortgage division of the bank. In the end, there are customers that wind up with all of these types of accounts with the one bank. Read more
With over 11 million Australians active Facebook members, and an equally impressive number of people using Twitter, and heaps of people use YouTube to search for information so the need for businesses to find a way to engage via Social Media is great. Your clients are hanging out in Social Media land so this presents a fantastic opportunity for you to make new connections and establish your businesses expertise. However it hasn’t been easy in the past.
“Frustration” – a word frequently used to describe companies new to social media and those who have been involved in social media but have yet to enjoy a return.
The problem is two-fold. First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with the social media medium and remember that returns will not be overnight. Second, you have to make sure that you are using social media in a way that makes sense for your business.
If you are not sure, ask yourself these simple questions: Read more