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How to Make Your Marketing Message Pop With Neuro-Linguistic Programming

How to Make Your Marketing Message Pop With Neuro-Linguistic ProgrammingSalesmen have used marketing messages to quickly and successfully connect with their prospects and customers. However, it hasn’t always been the first choice in advertising, despite of its relevance in sales.

 

When we develop our content, we always have to think deeply about the title, author and messaging. However, emotional language must also be carefully considered in order to ensure that we are efficiently speaking with all the of the internet users, readers and our target audience.

Accommodating Your Prospect vs. Your Audience

The main difference in using NLP in sales versus advertising is that salespeople usually participating in one on one interactions. They can assess whether their buyer likes auditory, visual, or kinesthetic language, and stick to that choice.

 

On the other hand, marketing materials needs to cater to lots of people with different choices. Because it’s rare to see psychological language predisposition among a kind of buyer or target audience– the population of people is split into three kinds. Marketing professionals attempt to hit all these three types of people with their messaging.

 

Here are some tips for the best ways to do that:

  • Visual- Visual people, process the information with their eyes and for that reason they are the types of consumers who are drawn to the contents they can see, such as infographics, videos and SlideShares. If you are targeting visual kinds of audiences, you should use languages that stimulates color, brightness, and sight. This method will use keywords like “show me,” “green with envy,” and so on in your content.

 

  • Auditory – These are the kinds of people who like to use their ears and listen to what they want to know. Rather than promoting products in a visual method, you will gain their attention by using sounds, music or an informational  noise, like podcasts or recorded meetings.  This method will use keywords like “Hear me out,” “tell me,” “struck a sour note,” in your content.

 

  • Kinesthetics –  These are the hands-on learning kind of audiences. Whereas visual or auditory consumers like to see or hear details, kinesthetic individuals, in fact, need to get involved by clicking or communicating in some way to see how the item works.  These people use physical expressions like “let’s walk through this” or “take on a problem.”.

 

Every person falls under one of these types. Becoming aware of your own predisposition can help you steer your content in the right direction and you can also mix a few of these.

Why companies (and CEOs) should blog

Is your Company Missing out on this great opportunity?

 

“Many Australian companies are missing out on an insanely brilliant opportunity to connect with customers and other stakeholders.

And while the ball has potentially been dropped by the PR or marketing departments, the blame should be sheeted home to the CEO.

I’m talking about establishing and nurturing a content-rich blog (as part of a well-considered content marketing strategy – but it’s the blogging that I want to focus on).

If you’re a CEO and your organisation has not got a blog (or at least a ‘socialised’ online newsroom): why on earth not?

As the leader of an organisation with multiple stakeholders, you could be using a blog as an interactive platform to drive discussion around important issues, establish industry thought-leadership, educate customers and help provide solutions to their problems (relevant to your business). This is before the potential benefits of increased SEO are taken into account.

Now, before I drop too much of the blame at the feet of PR and marketing people, I’ve met many clever and passionate people in those departments who were keen to pursue a blog for their organisation only to have the initiative stymied either by the ‘C suite’, legal or IT departments (or combination thereof).

Spread ideas

When I say ‘blog’, essentially I’m talking about an online platform that can be leveraged by a company to spread ideas, generate conversation and build rapport with relevant and interested audiences.

A blog isn’t necessarily just text, either. It can just as easily house video content, audio (podcasts), photos, charts and infographics etc. Think of it as your own media channel – your company’s ‘digital heart’.

It’s important, however, that you don’t use the company blog for corporate chest-beating (I suppose you can, but only the board will read it and get excited. No one else will – not even your employees).

It’s not for jargon-filled press releases or blatant product plugs. Instead, a blog should inspire, educate, inform and/or entertain its readers. Unlike most company websites, it should give people a reason to come back time and time again.

Passion to connect

Back to the CEO for a minute. Does the CEO need his or her own blog? No, not necessarily. It depends on whether they’ve got anything to say – a point of view – or a passion to connect with their constituents. And they need to be willing to update it at least eight times per month (and the content needs to come from them – it can’t simply be ghostwritten by the company’s PR person).

I think it’s more important for the company to have a vibrant blog the CEO can regularly contribute to, along with other experts within the organisation, rather than having a CEO-only blog that rarely gets updated.

And, critically, if they don’t contribute to the blog, at the very least the CEO needs to give it their full support – otherwise the project may never properly get off the ground.”

Trevor Young

 

Consultant, blogger, speaker and entrepreneur Trevor Young describes himself as ‘a PR Warrior on the front line of the communications revolution’. Trevor is director of strategy and innovation with public relations firm Edelman Australia; he blogs at prwarrior.com and manages Australian blogging directory and news site bloghub.com.au 

3 Easy Ways to Generate Website Traffic

There are literally hundreds of ways that you can generate website traffic. They all work, but what you need to keep in mind is that they may not work immediately, so start with one, master it, and then move on to the next. As you do this, you will find the ones that you like better, or the ones that work better for your business and website, or both.

Here are just three popular ways to generate website traffic.

1. YouTube. YouTube.com is one of the most visited sites in the world (with over 73 million visits per day) and its visitor numbers continue to climb. If you want to be where the people, and your potential leads or customers, are, sign up for an account on YouTube, post a video, and put your link in the description of the video. YouTube also allows you to put your website on the video itself, but it is not a do-follow link so it is just there for visual purposes. As with all of your marketing efforts, you need to do some keyword research before preparing your video. Pick a keyword that you want to use, use it in the title of your video, in the tags of your video, and in the description of your video. The video must be under ten minutes long but you can do a very effective video for under a minute, which is another great advantage to using YouTube to generate traffic to your site. It doesn’t take much time, and it’s absolutely free. If you further want to leverage your video, you can submit it to one of the video submission sites which then sends it out to other popular video sites.

2. PPC. Most people think of Google Adwords when they hear the term pay-per-click advertising. Google is the best place to start because it is inexpensive to register (only $5.00) and it currently gets the most traffic. Again, you need to pick your keywords carefully. If you have a low budget, start out with the most uncompetitive keywords, use them in the first lines of your ads and even choose for your ad to show only when someone searches exactly that keyword. This will get you fewer clicks, but they will be more targeted. Once you start gaining ground, you can start to target more competitive keywords as well. You can also try the other PPC platforms like Yahoo and Bing. They have less visitors but the bids are also less expensive.

3. WordPress. You can really use any blogging platform to get traffic to your website but WordPress is very good from an SEO point of view, meaning you can get some incredibly effective, and free, plug-ins that will help you raise the ranking of your website. Include the link to your website in your posts and when you comment on other blogs to generate website traffic.

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