Remarketing is a great way to gain business that might previously have been lost. Remarketing allows advertisers to target previous visitors to their website through other websites or platforms.
Remarketing Increases Secondary Conversions
Remarketing through Google AdWords allows advertisers to remarket to past visitors through the Google Display Network using text, image or video adverts. We can also manage remarketing campaigns on YouTube as well, using video adverts.
Facebook remarketing works by advertising to previous visitors of the website on Facebook only. You can select from adverts in someone’s Facebook newsfeed, which is called a sponsored post, or in the sponsored column, called a sponsored advert.
Remarketing can be an extremely effective PPC campaign management technique, allowing your message to reach previous website visitors and also displaying ads in new formats while matching the right people with the right message.