Real Estate marketing tips

Real Estate Marketing Tips for Successful Offices

Like a lot of things in life, success comes down to a series of small important things done well consistently.    The same applies to businesses as well.  Unfortunately, when it comes to Real Estate marketing we see a lot of ordinary, run-of-the-mill businesses that are too busy to get themselves organised.

From a marketing perspective, we can clearly see what separates the winning Real Estate businesses from the also-rans.

So to get the year off on the right foot, and help you plan for a successful 2016, here’s a checklist of traits of highly successful, Real Estate firms.  We’ve also contrasted their traits with those of typical ‘muddling’ firms, so you know what not to do.

What MODERN Real Estate Agencies DoWhat MUDDLING Real Estate Agencies Do
1They invest in their marketing.They don’t invest in marketing.
2They learn about modern marketing.They don’t bother learning about marketing.
3They delegate marketing activities.They abdicate marketing activities by hiring someone to “handle it” and then absolving themselves of all involvement.
4They understand business strategy.They don’t understand business strategy.
5They articulate a clear, focused strategy.They have no clear strategy, only objectives they think constitute a strategy.
6They invest in design. Their branding is great.They don’t invest in design, and so they look amateurish and out-of-date.
7They’re great at executing their plans.They’re lousy at executing their plans, and then blame others, a lack of “time” or money, or a mysterious ailment they call F.T.I. (Failure To Implement).
8They have the courage to focus and to specialise.They try to be all things to all people.
9They have a modern, mobile-responsive website with a great brand message.They have an old-school, out-of-date website with dry, boring content.
10They have a strong social media presence.They don’t use social media, or dabbled in it and then stopped using it (which is even worse).
11They consistently publish content to their blog-at least monthly, often weekly.They don’t even have a blog.
12They consistently send out email newsletters.They send the occasional email newsletter, if at all. And when they do, it’s boring.
13They understand the importance of creating great articles and content.They don’t understand that ‘content is king’ in modern marketing.
14They have a documented Content Plan with their planned articles, events and campaigns for the coming year.They don’t plan their marketing content, events or campaigns.
15They measure and track their marketing metrics.They don’t even know what marketing metrics are.
16They love technology and innovation.They see technology and change as a burden.
17They ooze enthusiasm and conviction.They’re low on energy, dull, frazzled.
18They know their strengths.They think they’re good at everything.
19They stick to their core competencies and outsource the rest to specialist providers.They try to do everything in-house and ‘on the cheap’.
20They see themselves as teachers, both to their team and their clients.They see themselves as technicians.
21They love marketing, and see it as one of their competitive advantages.They loathe marketing, and see it as a an expense.
22They have a clear vision for the type of business they want to build.They lack vision and clarity.

Real Estate Marketing

So how did you go?  How many of the 22 items put you in the MODERN column?

And how many put you in the MUDDLING column?

No matter where your firm’s marketing is at, there’s always room for improvement. For growth. And you can have a clearer strategy. Better content. Stronger branding. A more modern website. More effective social media. More consistent blog posts and in email newsletters. Smarter marketing technology working for you, including marketing automation.  Real Estate marketing success usually comes down to consistent effort doing the right things.

These are what set the winning real estate businesses apart with their marketing. And they’re the things we love to help firms implement.

To put a winning plan and outsourced marketing support team in place for the coming year, make a time to have a chat with us. We can identify what you are currently doing well, and areas that can be improved, and from there we can scope and price marketing activities that will help you join the winning ranks of the remarkable, fast-growth Real Estate businesses.

All the best for a cracking 2016

We would like to acknowledge Michael Carter from practiceparadox.com.au who specialise in providing Marketing services to Accountants for this list.  If you are an accounting firm then check out Practice Paradox.

Geoff Doyle

Geoff Doyle

Marketing Consultant at Exposure By Design
My goal is to help our clients accomplish fantastic things through online marketing, typically starting with a new website or a website redesign project and evolving into a long term relationship built on increasing leads and sales.
Call us on 0409228554
Geoff Doyle