Your mold removal business may be started to help your local community. Your mind is focused on satisfying customers and perfecting the art as the lead contractor. Digital marketing is the last thing on your mind.
Digital marketing is vital to a company’s survival. It’s how companies sell their brand and get mold remediation leads.
A mold removal partner digital marketing partner is the best option, no matter how new or experienced you may be.
Digital marketing agencies can help you to generate leads, attract new customers and generate revenue. An expanded brand reach can lead to more mold removal jobs, and better business growth.
Follow these digital marketing tips if you own a mold removal business. You might also consider hiring Townsquare Interactive as a digital marketing specialist.
Create a website
Online shopping is becoming more popular. A study found that 80% of American consumers shop online. This number is expected to rise.
Your mold remediation business will be missing out on millions of potential customers if it doesn’t have its own website.
Your website is the first place that customers go to for information about you and your business. These are some of the information that customers will be looking for:
Information on mold removal
Your mold remediation services
Your business area
Contact information (phone number, email)
Your website should answer the visitor’s questions. This will help you convert mold removal leads into customers. Make sure your website contains all of the necessary information.
Also, make sure the website is easy-to-use and navigate. Make it friendly and use warm fonts. Good user experience is key to a sale.
Mobile-friendly websites are also a good idea. You can also reach millions of people who visit websites via their phones.
Search Engine Optimization
The creation of a website is only the beginning. Optimizing your website will allow it to rank higher in search engines such as Google.
Search Engine Optimization (SEO), isn’t a new concept. It used to be that keywords and well-written content were all that was required to get you on the first page of Google. The dynamic has changed with search engines using more keywords to rank websites in searches.
Search engines offer tools for SEO. Google’s Search Console, and Bing’s Webmaster provide insights on technical issues.
You can also make sure your content is optimized in these ways:
Clear and concise content should be included on the homepage. Your name, location, and mold removal services should be included.
Keywords should be used on your website
Make it easy for others to reach you
Offer useful information
Ask friends for backlinks
How does your website compare to your competitors? It is crucial to create content that engages your visitors and keeps them on the site. You rank higher in search engines and have a better chance of them converting if they spend more time on your website.
More leads can be generated by creating interactive and fun-to-read informational articles, guides, and blogs about mold removal. You should hire the best writers for the content creation and optimization for search engines.
You could write on the following important topics:
What are the Signs of Mold
How to remove mold from your property
Is there any way to find mold on my property?
Where can I find the best mold remediation services?
Make sure to convey the impression that professionals are the best way of dealing with mold when creating content.
Engage in Social Media
Social media is a major platform. 80% of Americans use at least one social networking site. Your ads will be seen by a lot of people who are looking for entertainment content.
There are millions of social media users and platforms in the online space. Not all social media platforms are created equal.
Find the top platforms your customers use most often and create a presence there. Create a company profile that includes your business name, contact information, location, and services. Next, create content that is engaging for consumers. No one wants boring ads or posts on their social media feeds.
You can engage with your viewers by asking questions or sharing fun facts. These will increase your engagement rates and bring you up in searches.
To ensure that your accounts are always active and easily shared, create a posting schedule. This will help your customers share your content and profile with their friends and colleagues.
Facebook, Instagram, Twitter and Twitter are the best places to begin. LinkedIn is another option to connect with professionals and businesses.
Email marketing is a well-established practice. Companies get a $36 return on every dollar they spend.
Email lists can be used to promote your mould remediation company. Targeted advertisements will be sent to potential clients. Existing customers will also receive new information.
Emails should contain valuable information about mold damage and restoration services. While you wait for experts to arrive, send out newsletters and articles about mold causes and ways to avoid them.
Email marketing can be used to:
Demonstrate your expertise in mold removal and inspection
Emails can be customized to specific audiences based on their location, leads and other indicators. You’ll be able to provide the client with what they need.
To increase brand awareness.
You will get a better ROI and lower advertising costs.
Information about tips and innovations
Email marketing can be profitable but you need to do it correctly. You must ensure that your emails aren’t too frequent. This could cause irritation to the receiver. A subscription option allows clients to select the content they wish.
Advertisement via Pay Per Click
Did you ever search for something on Google and see ads that were related to your search? This is called Pay-per-click marketing.
Pay-per-click has been proven to work for many companies. This is the best way to get more mold removal leads from your existing content.
PPC is a way for companies to promote their site and content via search engines and other websites. For every click on their websites, the search engine or website owner is paid.
You can also pay search engines to rank your website higher when someone searches for mold removal. You can then be the first to respond to mould remediation inquiries.
Google ads returns on investment are $2 per dollar if you’re not convinced. 41% clicks on search results pages are made on the first three ads.
PPC can be difficult so it is best to get help from a mold removal agency. We provide the most effective and high-quality PPC services.
Register your Mold Removal Company on Review Sites
Did you know that 95% of consumers read reviews before purchasing a product or engaging with a service provider?
Your prospective clients will be able to see that you offer quality services by reading reviews. Reviews are often left by people who have been served and critics. Your positive reviews will help you market your mould remediation company for free if your services are excellent. This increases your chances of turning mould inspection leads into paying clients.
There are many methods to get reviews online. The most popular is listing your business on a review website. There are many websites that you can find, so it is important to be on every one.
Each listing is simple and straightforward to register for. First, make sure that your name, address and contact information are consistent across all listings. Next, you should add a brief description of your services to each website. A simple, clean logo can also help you.
Google My Business, Bing Places for Business and Yahoo! are some of the most popular review sites. Local Business
Ask for reviews
Listing your mould removal company on review sites can increase your leads. However, it is important to get people to leave reviews on your website and other sites. Asking is the best way to do this.
Customers who are satisfied with their experience will be more than happy to leave a positive review. They may not know where to begin or have forgotten. Reminding them of their mistakes is enough.
Facilitate the process by making it simple and quick. Make sure you have clear, visible links to review listings on your sites and online platforms.
Asking for reviews in person after you have completed a job is the best way. Remember to thank a customer for leaving a review. Smile and say “Hi!”
Ask for referrals
You can request a review. Why not ask for a referral? Customers will talk about you if they are satisfied with your services.
Referrals can be a great way of obtaining mould remediation leads quickly. But, it is important to ask for referrals in a professional and courteous manner. You should be friendly and let the referee comment flow.
Search friendly lines such as “Thanks for using our services. We would love to work with you or a friend.” Be sure to tell us something about yourself. Politeness and humility are the keys to magic.
Keep your flyers and business cards. It is tempting to put all your information on the flyer, but this may not be the best idea. Instead, place a QR code on the material to direct customers to your online platforms so they can share it with their friends and colleagues.
Create a brand image and a community
Your company’s brand is essential to its success. It’s how customers remember and relate to you company.
Building a brand is more than having a memorable name or a catchy slogan. This includes things such as your brand colors, logo, visibility, and other important elements. Use friendly colors and create a logo that is easy-to-remember.
Also, make sure your vans and employees have the logo and colors for advertising and recognition.
How does a brand image help you get mould removal leads?
An online community of brand enthusiasts will be attracted to a good brand. These people are loyal to your brand and will want to work with you. These people are your unpaid marketing team.
Brand communities love you and will speak about you. These people will tag you in their posts, leave reviews, refer your company and even advertise for you.
Make sure you have social media and brand chatrooms where your team can interact.
Use photos and videos
Visual analysis is used to grade mould removal services. To determine if the work has been completed properly, the client will inspect the area before and after.
Videos and pictures of before and after are essential for your website and social media.
Before you remove mold, make sure you take photos of the affected area. After cleaning up the area, take photos and make videos. Make sure the videos and pictures are sharp, clear, focused, and well lit. You can also change the angle to show different views.
Upload the before-and-after photos and then edit the videos to show how the cleaning went. These videos will be engaging for your viewers and help you to get more leads in mould remediation.
Make sure to add a job description and relevant tags under your videos. Before you take pictures or record videos, make sure to get permission from the client.
A professional mold removal digital marketing partner
Mold removal professionals are not experts in digital mould removal marketing. You can take pictures but a digital mould removal marketing company should take care of the larger part.
Townsquare Interactive is the digital marketing expert. They will design a website for your mold remediation company.
Our interactive designs are easy to use, responsive, and user-friendly. You can also link to your social media accounts and post blogs/contents, photos, videos, or services. We help you to generate more mold remediation leads.
Fill out the form to learn more about Townsquare Interactive and how it can help you increase mould removal yields.