Everything on your website is either helping or hindering your sales. There is no such thing as a neutral position in these 10 areas.In order for your website to succeed it needs to do 2 main things: Read more
Creating a high quality real estate website is extremely important for companies and individuals today to be successful. It is not enough to be on the Internet. You need to do it the right way if you want to make a real impression.
Think about the number of websites that people visit each day, especially when they are looking at real estate. They are inundated with site after site and everything seems to blur together. When you have the right elements on your site though, it will be a standout and a site they remember. That’s just what you want.
Let’s look at what the best sites out there today are doing.
Element #1: Easy Navigation
Getting around the real estate website has to be as simple and as intuitive as possible. Your front page is the gateway to the rest of your website, so that means that the navigation must be very easy to find and use. Do not make the visitors hunt for it, or they will leave the site. Once you are on other pages of your site, visitors need an easy way of getting back to that front page as well.
Element #2: Full Screen Video Backgrounds
One trend that’s starting to become popular with a number of sites is having full screen video backgrounds. While this might not be the right solution for every real estate website, it can provide the visitors with an interesting and engaging experience. Imagine having a nice video of a beautiful home as the background image. Making it video, rather than a still image, gives it something special and can really draw attention. You can then put content over it, but as mentioned, keep it minimal. You can change the video occasionally to keep the site interesting. (See brentonfaehrmann.com.au)
Element #3: Quality Typography Is Vital
It is quite important to have typography that is easy to read. This means it needs to be in a legible font, and it needs to be large enough to see. Never use script or hard to read type, or you will risk losing many of the viewers who navigate to your site. You need to also think about the placement of the text and the colors it uses. Everything must work well together in order for it to be a good fit for your site.
Element #4: Flat Design Remains Popular
The days of flashy sites with sparkles and flashing lights are gone, thankfully. Real estate agents, as well as the majority of the Internet, have been favoring more of a minimalistic look, and that’s likely to continue. Using flat and clean design offers a nice and modern look and it allows you to focus on only the most important elements of the site. However, that’s not to say that the site has to be boring, as you will see from the second element on this list. (See jonathonbird.com.au)
Element #5: Great Photography and Videos
Videos and photos are great for any website, and this is particularly true for real estate websites. Having these elements on your front page, as long as they aren’t getting in the way of the rest of the content, is a good idea. If you feel that it makes the front page too busy though, simply put them on another page. The easy navigation, the previous element, will make it easy for your visitors to find the images and videos that you have. ShaneHicks.com.au has a great use of images and videos.
Nowadays, having an internet connection at home and in the office is very vital. It is one of the necessary things we need to have in order to communicate with our loved ones who are far from us and even to reaching potential clients or a stepping stone in getting an opportunity to start a business.
Every company must realize that having a website is not enough anymore. Before, having a website was actually considered as a “cutting edge”, but today, more and more businesses have not realized the fact that an ugly website is directly affecting them and their business. There are also businessmen who believe that it’s not important to update the look and the information found in their websites. A poorly constructed and an unappealing website is actually worse than not having a website at all.
Reasons why you need to update An Ugly Website
- Your business online image. If your business offers services to clients, then you need to have an updated and appealing website. Of course, clients will always be concerned how things will appear. As a service provider, you need to assure your clients that you can give them the best service they can receive.
- Getting Clients. When you update the look of your website, you are telling your customers that you are updated in your field or business area. This will help them in deciding if they have to do business with you or not at all. No one would like to do business with someone who doesn’t know their craft.
- Reaching Web Users. Fresh contents help your website reach the newest and updated search engines. If you want to be reached by users of Google, Bing and even Yahoo, you should at least update your website content once a week.
- Functionality and Easy Access. Before, websites tend to be trickier to use than on the new ones. Not all internet users are techy, so it’s vital to keep your website simple and easy to access. The type of website you have will be the first impression you’ll receive from your site visitors.
- Keep it social. Your website needs to have a link to social media sites like Facebook, Twitter and LinkedIn since almost every potential client are using these social media platforms.
Do you think you have an ugly website? Are you looking for a solution to your website problem? Give us a call at 1300 858 665. We will be glad to help you with your internet marketing problems.
It’s true; the usability of a business website has ended up being an essential demand of web concept.
And yet, it is possibly one of the most misunderstood and underutilized methods of enhancing the customer base as well as developing a brand name. Although much has changed over the past couple of years in the means of user-centered concept, there are still lots of businessmen that concern an internet site as a one-time encounter which is specifically what it’s not.
In addition, web customers today are pickier, much less trustful, as well as more unwilling to find out new concepts of website. They wish to locate the info they require when they require it, with no trouble. If your website is challenging to browse, they leave. If your web design is not instinctive, they leave. If the info they’re trying to find is not made in a clear and also accessible way, they lose interest. If they have problem navigating your pages on their following browse through after a substantial time-lapse, they will certainly take their company elsewhere.
Improving the use of your site is the least expensive, most reliable way of enhancing your company website. So, without wasting your time I would recommend you to go through this article:
1. Remove extra chatter
You should remove irrelevant information forces 62% of online shoppers to give up looking for a specific product or service online. 58% increase in web usability when webmasters cut the number of words that appear on their web pages in half. Cut down the amount of words used on pages. On average, only 28% of the text is read.
2. Put info where the most eyes are
Web users spend 80% of their time looking at information above the page fold. Web users spend 69% of their time viewing the left side of page.
3. Maximize how web visitors “READ” pages
- Users scan in FPattern: Two horizontal stripes and One vertical stripe
- CTA in Shorter Vertical Stripe.
- Navigation bar in longer vertical stripe.
- Headline in Horizontal Stripe.
4. Quick Load Time
People will visit a website less often if it’s slower than a close competitor buy more than 250 milliseconds. Four out of five online users will click away if a video stalls while loading. Online shoppers expect pages to load on two seconds or fewer and at three seconds, a large share abandons the site.
5. Search Box Size:
Average search box 18 characters wide, 27% of queries were too long to fit into it.
6. Page Layout
- Optimise for a length of 1000 to 1600 pixels and width of about 770 pixels.
- Use same layout for all pages.
- Same navigational menu should appear on every webpage of your website, in the same place.
- Don’t allow your visitors to arrive at dead end web pages or orphan pages.
- Keep the number of different fonts to minimum.
- 8% of men are colour blind, for important text use other cues besides colour to draw attention.
- Use for different colours or less for text.
- Optimal width for text lines to be between 45 and 75 characters.
8. Links On Site
- The links on site should be blue because this is the common colour for links on other site.
- The colour of the link must change after clicked.
- The links should be descriptive enough that user knows where link is taking them.
- 74% of websites use different colours for visited and unvisited links.
It seems that everywhere you look companies are becoming more and more specialized. Social marketing is breaking down into Facebook specialists and internet marketing is breaking down into PPC, Keyword research, and conversion optimization. Unfortunately, as a small Brisbane business owner, that means bad news. The more specialized the company, the less services they offer and the more people you have to hire. And that means spending more money. The same applies with web design in Brisbane. Read more
No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.
The first method is to make sure the typography of your content is suitable.
If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of Read more