Social media is a very effective tool you can use to effectively keep your existing customers engaged while luring in new customers and holding their interest at the same time. Social media for business is also about sharing information with your ideal customers, your target market, and your prospects so that they are drawn to your business like metal is drawn to a magnet. But they will only hang around if they feel part of a community that is providing them with value.
Levels of Engagement
Every company has levels of engagement. The goal for every business is to engage customers so much that they are loyal to your business an
d to your business only. The best example of a customer engagement strategy is a bank. The typical account a new customer comes in to open is a cheque account. While the banker is opening the cheque account, they are also telling the customer all about the benefits of opening a savings account.
A few weeks later, the customer receives an e-mail telling them that they are pre-approved for a car loan with the bank. Then a letter comes in the regular mail to introduce the mortgage division of the bank. In the end, there are customers that wind up with all of these types of accounts with the one bank. Read more
https://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.png00Geoff Doylehttps://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2012-03-16 08:38:492012-03-16 08:38:49How to Engage Customers with Social Media Marketing
Consumers want to do business with credible businesses and credible business owners. Social media can bridge the gap between someone not thinking you and your business are credible to the land of high credibility. Building credibility with your current and prospective customers requires you to become an expert, be the solution to the problems and issues your customers and prospects are having, and to interact with them so that they know there is an expert behind the brand, business, or organization.
Position Yourself as an Expert
Your first step in building credibility on social media networks is to position yourself as an expert in your field. There are a myriad of ways for you to do this. Each day, you can share a tip or piece of advice that is relevant to your audience. When you read a newspaper or industry news article, share to a little tidbit of information and the link to where readers can find more information.
Since you are not always trying to sell your followers something but are, instead, simply trying to share information with them, this is the key to building credibility with both your current and prospective customers.
Resolve their Problems
When you are sharing information, use the problem-solution formula. This formula entails that you state a problem in your status update that your customers are currently experiencing. Then provide the solution or a hint to the solution. Finally, provide a link that goes directly to the page where they can find the product or service, article, blog post, or wherever you want to send them for Read more
https://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.png00Geoff Doylehttps://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2012-03-15 11:06:042012-03-15 11:06:04How to Build Business Credibility with Social Media
Rewind back in time for just a moment. Remember when you used to be in the market for a big-ticket item like a car or a vacuum, or even a lower price ticket item, such as face soap or toothpaste. What would you do? You’d ask your friends, family members, and co-workers which one they bought or which one they use. You would then take their feedback into consideration and make your purchase choice.
Social media is the electronic form of word-of-mouth advertising, but it spreads must faster, easier and a lot more people than the traditional offline method.
Your Consumers Use Social Media
No matter what product or service you offer to your consumers, consumers are talking about it on their social media. As the provider of the product or service, when you create an account on the major social media outlets, you are creating a platform for these conversations to take place. You are fostering relationships between you and your current customers. You are starting relationships with prospective customers, and you are listening in on conversations that consumers are having with or without you.
Your Consumers Share on Social Media
About one in five happy customers shares good news or appraisals on products or services with their social media contacts. Marketing 101 is that you, as a business, need to be where your audience is. Your audience is on social media. It does not matter if your target market is 13-year-old girls or 85-year old men. Consumers are social creatures by nature, so when they have used a good product or received a good service, they tend to want to share this with other people they know.
Social Media is the Part of the Marketing Puzzle
No one marketing tool is the one-size-fits-all solution to marketing your business, product, or service. Social media, however, is one piece of the puzzle that completes your marketing tool kit. When you combine your social media marketing efforts with all of your other marketing efforts, you have the opportunity to reach consumers, business owners, audiences, and target markets that you may not otherwise have the chance to get in front of and convert into customers.
Quite frankly, nobody buys so much as a pair of socks these days without turning to their friends on social media outlets to get their opinions, read consumers reviews and ratings, and get the good, the bad, and ugly details. Should they buy the white one, the black ones, which brand, and from where? From socks and underwear to technology and cars, take a look around and you’ll see all size companies using social media networks to advertise and promote their products, run contests, elicit feedback from customers, and interact with current and potential customers on a regular basis. When these conversations are taking place, you want to be right in the middle of the mix rather than left behind in your competition’s dust.
For more information on the benefits of social media marketing and how to use it in your business, call us on 1300858665.
https://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.png00Geoff Doylehttps://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2012-03-13 08:37:242012-03-13 08:37:24Go Viral: Social Media is Electronic Word of Mouth Advertising
With over 11 million Australians active Facebook members, and an equally impressive number of people using Twitter, and heaps of people use YouTube to search for information so the need for businesses to find a way to engage via Social Media is great. Your clients are hanging out in Social Media land so this presents a fantastic opportunity for you to make new connections and establish your businesses expertise. However it hasn’t been easy in the past.
“Frustration” – a word frequently used to describe companies new to social media and those who have been involved in social media but have yet to enjoy a return.
The problem is two-fold. First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with the social media medium and remember that returns will not be overnight. Second, you have to make sure that you are using social media in a way that makes sense for your business.
If you are not sure, ask yourself these simple questions: Read more
https://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.png00Geoff Doylehttps://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2012-01-12 08:49:182015-01-16 07:13:552012 The Year to Embrace Social Media in your Business