Business to business and business to consumer marketing types have essentially the same fundamental
principles. Both choose target markets and based from them, they make their marketing decisions, such as in coming up with prices of their service or good and selecting the type of distribution and promotion they would employ.
https://exposurebydesign.com.au/wp-content/uploads/2012/10/images-4.jpeg152332Geoff Doylehttps://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2012-10-31 10:07:192014-02-11 14:42:32Business To Business Marketing: Its Differences In Strategy
Business to business marketing (B2B) strategy has a distinction from business to consumer marketing in such a way that it operates to reach out to other organizations and companies as their targeted market place to transact with, while the latter has the consumers and buying public as its main targeted market base.
However, in essence, B2B does what B2C employs in order to gain profit ñ learn the heart of the buying public when it comes to purchasing decisions. While the B2B Read more
https://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.png00Geoff Doylehttps://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2012-10-30 09:51:572013-03-14 17:33:59An Overview Of Business To Business Marketing
No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.
The first method is to make sure the typography of your content is suitable.
If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of Read more
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Is your Company Missing out on this great opportunity?
“Many Australian companies are missing out on an insanely brilliant opportunity to connect with customers and other stakeholders.
And while the ball has potentially been dropped by the PR or marketing departments, the blame should be sheeted home to the CEO.
I’m talking about establishing and nurturing a content-rich blog (as part of a well-considered content marketing strategy – but it’s the blogging that I want to focus on).
If you’re a CEO and your organisation has not got a blog (or at least a ‘socialised’ online newsroom): why on earth not?
As the leader of an organisation with multiple stakeholders, you could be using a blog as an interactive platform to drive discussion around important issues, establish industry thought-leadership, educate customers and help provide solutions to their problems (relevant to your business). This is before the potential benefits of increased SEO are taken into account.
Now, before I drop too much of the blame at the feet of PR and marketing people, I’ve met many clever and passionate people in those departments who were keen to pursue a blog for their organisation only to have the initiative stymied either by the ‘C suite’, legal or IT departments (or combination thereof).
When I say ‘blog’, essentially I’m talking about an online platform that can be leveraged by a company to spread ideas, generate conversation and build rapport with relevant and interested audiences.
A blog isn’t necessarily just text, either. It can just as easily house video content, audio (podcasts), photos, charts and infographics etc. Think of it as your own media channel – your company’s ‘digital heart’.
It’s important, however, that you don’t use the company blog for corporate chest-beating (I suppose you can, but only the board will read it and get excited. No one else will – not even your employees).
It’s not for jargon-filled press releases or blatant product plugs. Instead, a blog should inspire, educate, inform and/or entertain its readers. Unlike most company websites, it should give people a reason to come back time and time again.
Passion to connect
Back to the CEO for a minute. Does the CEO need his or her own blog? No, not necessarily. It depends on whether they’ve got anything to say – a point of view – or a passion to connect with their constituents. And they need to be willing to update it at least eight times per month (and the content needs to come from them – it can’t simply be ghostwritten by the company’s PR person).
I think it’s more important for the company to have a vibrant blog the CEO can regularly contribute to, along with other experts within the organisation, rather than having a CEO-only blog that rarely gets updated.
And, critically, if they don’t contribute to the blog, at the very least the CEO needs to give it their full support – otherwise the project may never properly get off the ground.”
Consultant, blogger, speaker and entrepreneur Trevor Young describes himself as ‘a PR Warrior on the front line of the communications revolution’. Trevor is director of strategy and innovation with public relations firm Edelman Australia; he blogs at prwarrior.com and manages Australian blogging directory and news site bloghub.com.au
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In what is seen as a very shaky and untrustworthy business economy, building trust with your current customers and your prospective ones is the golden ticket to boosting your business. Social media is the key tool that unlocks that trust.
The old adage “content is king” as far as the Internet is concerned is still a very true statement. Sharing relevant, informational and useful content on your social media outlets is one of the best ways to start building a trusting relationship with your current clients and a trusting relationship that can open the door to new business from your prospective clients.
If you write an article on your own blog, share this with your followers. If you write an article that gets published by a Read more
https://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.png00Geoff Doylehttps://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2012-03-28 08:48:462015-01-05 17:24:14How to Get Your Customers and Prospects to Trust You with Social Media
Consumers want to do business with credible businesses and credible business owners. Social media can bridge the gap between someone not thinking you and your business are credible to the land of high credibility. Building credibility with your current and prospective customers requires you to become an expert, be the solution to the problems and issues your customers and prospects are having, and to interact with them so that they know there is an expert behind the brand, business, or organization.
Position Yourself as an Expert
Your first step in building credibility on social media networks is to position yourself as an expert in your field. There are a myriad of ways for you to do this. Each day, you can share a tip or piece of advice that is relevant to your audience. When you read a newspaper or industry news article, share to a little tidbit of information and the link to where readers can find more information.
Since you are not always trying to sell your followers something but are, instead, simply trying to share information with them, this is the key to building credibility with both your current and prospective customers.
Resolve their Problems
When you are sharing information, use the problem-solution formula. This formula entails that you state a problem in your status update that your customers are currently experiencing. Then provide the solution or a hint to the solution. Finally, provide a link that goes directly to the page where they can find the product or service, article, blog post, or wherever you want to send them for Read more
https://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.png00Geoff Doylehttps://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2012-03-15 11:06:042012-03-15 11:06:04How to Build Business Credibility with Social Media
Rewind back in time for just a moment. Remember when you used to be in the market for a big-ticket item like a car or a vacuum, or even a lower price ticket item, such as face soap or toothpaste. What would you do? You’d ask your friends, family members, and co-workers which one they bought or which one they use. You would then take their feedback into consideration and make your purchase choice.
Social media is the electronic form of word-of-mouth advertising, but it spreads must faster, easier and a lot more people than the traditional offline method.
Your Consumers Use Social Media
No matter what product or service you offer to your consumers, consumers are talking about it on their social media. As the provider of the product or service, when you create an account on the major social media outlets, you are creating a platform for these conversations to take place. You are fostering relationships between you and your current customers. You are starting relationships with prospective customers, and you are listening in on conversations that consumers are having with or without you.
Your Consumers Share on Social Media
About one in five happy customers shares good news or appraisals on products or services with their social media contacts. Marketing 101 is that you, as a business, need to be where your audience is. Your audience is on social media. It does not matter if your target market is 13-year-old girls or 85-year old men. Consumers are social creatures by nature, so when they have used a good product or received a good service, they tend to want to share this with other people they know.
Social Media is the Part of the Marketing Puzzle
No one marketing tool is the one-size-fits-all solution to marketing your business, product, or service. Social media, however, is one piece of the puzzle that completes your marketing tool kit. When you combine your social media marketing efforts with all of your other marketing efforts, you have the opportunity to reach consumers, business owners, audiences, and target markets that you may not otherwise have the chance to get in front of and convert into customers.
Quite frankly, nobody buys so much as a pair of socks these days without turning to their friends on social media outlets to get their opinions, read consumers reviews and ratings, and get the good, the bad, and ugly details. Should they buy the white one, the black ones, which brand, and from where? From socks and underwear to technology and cars, take a look around and you’ll see all size companies using social media networks to advertise and promote their products, run contests, elicit feedback from customers, and interact with current and potential customers on a regular basis. When these conversations are taking place, you want to be right in the middle of the mix rather than left behind in your competition’s dust.
For more information on the benefits of social media marketing and how to use it in your business, call us on 1300858665.
https://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.png00Geoff Doylehttps://www.exposurebydesign.com.au/wp-content/uploads/2011/12/logo3-e1377406298290.pngGeoff Doyle2012-03-13 08:37:242012-03-13 08:37:24Go Viral: Social Media is Electronic Word of Mouth Advertising