Everything on your website is either helping or hindering your sales. There is no such thing as a neutral position in these 10 areas.In order for your website to succeed it needs to do 2 main things: Read more
Everything on your website is either helping or hindering your sales. There is no such thing as a neutral position in these 10 areas.In order for your website to succeed it needs to do 2 main things: Read more
Like a lot of things in life, success comes down to a series of small important things done well consistently. The same applies to businesses as well. Unfortunately, when it comes to Real Estate marketing we see a lot of ordinary, run-of-the-mill businesses that are too busy to get themselves organised.
From a marketing perspective, we can clearly see what separates the winning Real Estate businesses from the also-rans.
So to get the year off on the right foot, and help you plan for a successful 2016, here’s a checklist of traits of highly successful, Real Estate firms. We’ve also contrasted their traits with those of typical ‘muddling’ firms, so you know what not to do.
|What MODERN Real Estate Agencies Do||What MUDDLING Real Estate Agencies Do|
|1||They invest in their marketing.||They don’t invest in marketing.|
|2||They learn about modern marketing.||They don’t bother learning about marketing.|
|3||They delegate marketing activities.||They abdicate marketing activities by hiring someone to “handle it” and then absolving themselves of all involvement.|
|4||They understand business strategy.||They don’t understand business strategy.|
|5||They articulate a clear, focused strategy.||They have no clear strategy, only objectives they think constitute a strategy.|
|6||They invest in design. Their branding is great.||They don’t invest in design, and so they look amateurish and out-of-date.|
|7||They’re great at executing their plans.||They’re lousy at executing their plans, and then blame others, a lack of “time” or money, or a mysterious ailment they call F.T.I. (Failure To Implement).|
|8||They have the courage to focus and to specialise.||They try to be all things to all people.|
|9||They have a modern, mobile-responsive website with a great brand message.||They have an old-school, out-of-date website with dry, boring content.|
|10||They have a strong social media presence.||They don’t use social media, or dabbled in it and then stopped using it (which is even worse).|
|11||They consistently publish content to their blog-at least monthly, often weekly.||They don’t even have a blog.|
|12||They consistently send out email newsletters.||They send the occasional email newsletter, if at all. And when they do, it’s boring.|
|13||They understand the importance of creating great articles and content.||They don’t understand that ‘content is king’ in modern marketing.|
|14||They have a documented Content Plan with their planned articles, events and campaigns for the coming year.||They don’t plan their marketing content, events or campaigns.|
|15||They measure and track their marketing metrics.||They don’t even know what marketing metrics are.|
|16||They love technology and innovation.||They see technology and change as a burden.|
|17||They ooze enthusiasm and conviction.||They’re low on energy, dull, frazzled.|
|18||They know their strengths.||They think they’re good at everything.|
|19||They stick to their core competencies and outsource the rest to specialist providers.||They try to do everything in-house and ‘on the cheap’.|
|20||They see themselves as teachers, both to their team and their clients.||They see themselves as technicians.|
|21||They love marketing, and see it as one of their competitive advantages.||They loathe marketing, and see it as a an expense.|
|22||They have a clear vision for the type of business they want to build.||They lack vision and clarity.|
So how did you go? How many of the 22 items put you in the MODERN column?
And how many put you in the MUDDLING column?
No matter where your firm’s marketing is at, there’s always room for improvement. For growth. And you can have a clearer strategy. Better content. Stronger branding. A more modern website. More effective social media. More consistent blog posts and in email newsletters. Smarter marketing technology working for you, including marketing automation. Real Estate marketing success usually comes down to consistent effort doing the right things.
These are what set the winning real estate businesses apart with their marketing. And they’re the things we love to help firms implement.
To put a winning plan and outsourced marketing support team in place for the coming year, make a time to have a chat with us. We can identify what you are currently doing well, and areas that can be improved, and from there we can scope and price marketing activities that will help you join the winning ranks of the remarkable, fast-growth Real Estate businesses.
All the best for a cracking 2016
We would like to acknowledge Michael Carter from practiceparadox.com.au who specialise in providing Marketing services to Accountants for this list. If you are an accounting firm then check out Practice Paradox.
Everyone uses the Internet and this is why people are taking advantage of the benefits they can get from the world of Internet. Whether you are a business owner or you are a customer, the Internet is still helpful to you. Aside from all of the social media platforms and networks, there are websites that are useful to both the customers and the business owners. When you are buying an item in an online business, you would prefer to know some information about the product and what it does to the people who have used the product already. Yes, it is a lot easier to purchase products online, but it is also important that you gather more information about the seller or the product. This is where Social Proof comes in.
Social proof is the part of the Internet world where users can help each other, especially if same Internet users patronize the product. Social proof is a way to provide feedback to any product available in the market. Social proof is a way to give reviews on any online business after you have tried the company’s product. This can be both in a positive and negative way. If you look on Amazon.com or Yelp.com, almost all companies that you can find already have their feedback. It helps decrease the risk that a customer might take when purchasing a product.
Why do you need Social Proof?
If a company receives reviews, then it will be more easier for you to decide whether you would like to proceed in purchasing the item or not. You will be able to feel more comfortable in buying the item because you were able to read other users feedback.
Reasons on why you should make use of Social Proof
Social proof is a user generated content. It would be best to invite your customers to like and be part of your product’s story. This is where the users make their comments public and available to other users. A user generated content can include photographs, videos, articles, blogs and online reviews. The information they provided can be shared on Social Media networks like Facebook, Twitter and Instagram.
If your company receives a feedback about any of your products, then their testimonies can help you gather prospects and convert those prospects into customers. Your business can establish its name. As you receive more positive social proof through testimonials, then your chances for endorsement can also go higher.
Are you a business owner or a social media account manager?
Are you active in social media platforms like Facebook, Twitter, Instagram and Linkedin? Are you running your social media accounts to their full potential?
This article will show you the elements of a perfectly optimised Social Media Account.
1) Your Logo as Your Avatar
Of course, you want people to know that it’s your brand interacting with them on a social media platform, so it’s best to make your avatar your brand logo, and keep your avatar consistent across all your accounts.
2) Your Company’s Name as Your Username
When people mention you on social media, they’ll look up for your brand name. So make sure that your social media username is your brand name. If your brand name is a really common word or phrase or it’s too long, you may have to change it slightly. Example: Signals’ Twitter handle is @getsignals
3) Appropriately Frequent Posts
Every social network is different, so your posting frequency strategy should reflect the norm of the network you’re on. On Twitter, try posting between 5-20 times a day. On Facebook, try 5-10 times per week. On Linkedin, try posting once every business day.
4) Mentions of Relevant Users
The whole point of using social media is to talk and reach out to other people, so when you’re sharing other people’s data or content, be sure to give their username a proper shout-out. It can be a simple “via [username]”.
5) Shortened Links With Tracking Tokens
Shortened, links that can be tracked will let you see which pieces of your content and which social networks are giving the best results for you without taking lots of space. Make sure every link you share and post have UTM codes added then it must be shortened.
6) High-Quality Images
You might have heard the hype about the visual content in social media and it’s very important for you to use quality images in the content and posts. If you need help in creating high quality images and don’t know photoshop, you can contact us.
7) Timely and Contextual Responses
Of course, social media is and will always be social, which is why you should not only be sharing your content, but you should also be responding to the ones who reach out to you. They expect it and according to survey data from Lithium Technologies, 53% of surveyed Twitter users expect a response from all the brands they reach out to on Twitter in less than an hour. That number rises to 72% when they have complaints, which is agreeable enough.
As we know, everyone is using social media to run their business and even for personal use. It is a great tool to reach thousand and even millions of readers if you handle it effectively.
As a marketing representative and sales professional, understanding the prospective customers and where they get their information before making a buying decision and what factors help in influencing those decisions is always and very crucial. To help shed some light on how the purchase decision-making has changed over the past century, we would tackle the article below.
When it comes to identifying cultural trends from the past century. we often focus our attention on what people were buying. What types of clothing. What types of music. What types of food. But there’s another side to this consumer story that‘s easy to overlook: How were people buying? Where were they getting the information they needed to make informed purchase decisions’?
Follow the information below to find out.
A SIMPLER TIME
Newspapers, magazines, billboards and other printed advertisements dominated the retail industry Product discovery was relatively organic, as shoppers passed new goods in stores or noticed ads throughout their daily activities. The Sears Roebuck and Montgomery Ward extensive mall-order catalogs enabled consumers to order anything from buttons to materials for building homes.
THE RISE OF RADIO ADS
The transition from written to spoken news and entertainment threw the marketing world a curve ball. Audible advertisements for seemingly every product imaginable for this average U S emerged during “commercial breaks” in radio programming.
In 1929 saw the ‘Black Tuesday‘ stock market crash trigger the Great Depression. which wiped out Americans‘ savings. At the start of the 1930s. 12 million American households owned radios. By 1939, that figure had jumped to more than 28 million.
THE START AND END OF THE WAR
Radio advertising revenue surpassed magazine advertising during World War II ad spending increased from $2.1 billion in 1941 to $2.8 billion in 1945.
During World War ll. Americans were asked to be conservative with purchasing products (such as gasoline, steel, rubber, coffee
butter, oil, and meat) to prevent shortages.
Unemployment averaged nearly 18% between 1935 and 1939, America’s entry into World War ll in 1941 ushered
the end of the great Depression.
THE RISE OF TV ADS
Television reached critical mass in the mid-195os. when TVs penetrated more than half of U.S homes. This helped give rise to the ‘Mad Men‘ era of advertising, and automobiles became the great American status symbol.
The Diner’s Club card (an early version of the credit card) was invented in 1949. Enabling customers to dine out while
leaving their wallets at home. Two years later, more than 20.000 people had one.
During the post-World War ll economic boom. families moved mass to new homes in the suburbs. The 1950s turned out to be a heyday for door-to-door sales. as salespeople found success selling to suburban families during the day.
BABY BOOMERS HOLD THE POWER
The 1960s saw an increase in economic prosperity, with disposable income and leisure time at their highest levels ever. After the Vietnam War. Baby Boomers began coming of age, and sought to make changes in everything from social issues to arts to marketing.
TV EXPOSES ALL 1975 – 1985
Fully aware of how to use multiple channels to reach broad consumer audiences. advertisers exposed the average Americans to an estimated 1.600 ads per day during this time. People read ads in their morning papers, heard them on their car radios. watched them on their TVs, and even received them in the mail. By 1976 69 million US homes each had at least one TV. skyrocketing ad spending to $5.9 billion.
INTRODUCING THE PERSONAL COMPUTER
The personal computer industry began in 1977 with the introduction of three preassembled. mass-produced personal
computers: the Apple ll, the TRS-80, and the Commodore Personal Electronic Transactor (PET). These early PCs would help pave the way to giving consumers access to a revolutionary new source of intormation: the Internet,
The Advanced Research Projects Agency Network sent the first~ever spam email to a 400-person recipient list on May 3
1978-promoting a product presentation for a new line of computers. Decades later. consumers would start using spam
filters to block out these types of unsolicited marketing messages.
The 1980s saw the mass adoption of several new technologies that would impact consumer actions. TV remote controls allowed viewers to switch channels more easily, while VCRs made it possible for viewers to record programming. Both technologies made it easier for consumers to skip over interruptive ads.
Online shopping took off, with eBay and Amazon at the helm. The 1994 launch of Hotwired marked the start ot Internet advertising. For $30,000, sponsors could place ads on the Hotwired website for 12 weeks.
Email and search marketing emerged during this period, as Internet usage surged across the country. It seemed wherever people went on the Internet – even on newly popularized blogs – they’d see product ads.
Forever revolutionizing consumer habits, the Internet enabled consumers to immediately click on ads to buy
products. Banners and pop-up ads became extremely common. Total online ad spending hit S300 million in the mid~199os and would more than triple by 2000.
CONSUMERS GO MOBILE
By 2002, 90% of Americans owned cell phones. Today, more than half of Americans own smartphones.
With mobile devices and social media now ruling consumers’ daily activities, many companies are turning to inbound tactics in order to attract, convert. and close customers. Rather than interrupting people with ads, they’re creating valuable content and making it easy for potential customers to find and engage with them online.
With Thanksto Hubspot.com for this graphic.
Pictures are very attractive especially for people who are not too interested to read a lot of words. It is a very effective way to get the internet users to read your informational blogs and content. Most of the time, blogs that contain info graphics are never underestimated by readers.
Here are a few reason why people dig in to info graphics rather read an article without helpful images.
This infographic explains why visual content is EXTREMELY EFFECTIVE. They are everywhere, but what makes them so successful?
93%of all human communication is NON VERBAL
Infographics are more ENGAGING & MORE CO N VI N Cl N G
Article presenters who used info graphic were perceived by audiences as more effective than those that doesn’t.
People remember easily when articles have an attractive, informational article.
How effective are INFOGRAPHICS?
FROM 2010 TO 2012
EVERY BRAND CAN BENEFIT FROM INFO GRAPHICS
POPULARITY OF INFOGRAPHICS ON GOOGLE
What contributes to the success of an INFOGRAPHICS?
Why your business should consider INFOGRAPHIC MARKETING
Article originally published on http://blog.hubspot.com/marketing/effectiveness-infographics
Google’s recent announcement that they will soon be taking mobile friendliness into account when it comes to their search rankings, has been long expected.
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
The warning to website owners that do not have a mobile friendly website is that you can expect to lose your high “Search rankings” as websites that are mobile friendly are pushed up the Search Results.
You can find out if your site is mobile friendly by testing it with the mobile-friendly testing tool created by Google. It will give you a rough idea of how Google views your pages. Go and test your site now!
Hopefully you got a result like the one above, if not then you need to take action now.
The new Google algorithm will result in a yes or a no to the question is this page mobile friendly. There appears that there will be no grey areas. Either your site is mobile friendly or it isn’t.
Google has always stated that they are about providing a quality user experience. This means that they have decided that as so many search results are made on mobile devices, it is no longer acceptable to be providing recommendations to websites that can not be easily viewed on a mobile device.
For business, especially ones that get a good amount of their new business from the internet, this could prove a devastating change.
Now Google has increased emphasis on mobile usability as seen in Google Webmaster tools, as well as sending warnings to webmasters who continues non-mobile friendly websites. In fact, Google sought opinion on Twitter and made a list of mobile mistakes we often see. So be sure you don’t avoid these mistakes.
Unplayable content – unplayable contents can be very frustrating to mobile users. Factors that disallow videos to be played on mobile devices may be due to licensed-constrained media or requires flash media. Consider adding transcripts for the video to allow people using browsers that are unable to play quality video format. It is recommended to use HTML5 Standard animations that will provide a user-friendly experience.
Faulty redirects – Configure your site’s server to redirect mobile users to the corresponding URL to your mobile site’s homepage.
Mobile-only 404s – Your mobile-friendly page should not be an error page itself. Be familiar to users who visits your desktop page from their smartphones. Redirect them to an equivalent URL on your mobile site.
App download interstitial – When promoting your app parallel with the content of the page, customize a simple html banner or image that will link the users to the right app store for download.
Irrelevant cross-links – It’s been a common error of having links from desktop page to the mobile page, as well as mobile URL’s to link to the desktop-optimized version. Check your links if they are pointing users to the right page.
Slow mobile pages – Users come to be very frustrated waiting for your content to load. Make sure your mobile site loads quickly. You can check if your mobile pages are having issues by using Google PageSpeed Isightes by focusing on the “Speed” sub section.
Are you afraid of losing your site’s ranking? If so, wouldn’t you take precautions to ensure that you abide by the guidelines set by the almighty search engines? View the full guide here.
Fortunately at Exposure By Design we can take away all of these hassles and create a website that will be mobile friendly, while you continue on with your business.
Online businesses already have a clear picture about digital marketing. Obedience to the guidelines boosts ranking, while not following the rules can lead to total fiasco. You have no other choice but to follow every Google suggestion particularly when it comes to website optimisation.
Mobile-friendly is a Must!
As much as rules are concerned, Google announced strict penalties for websites that are not mobile-friendly. Through the loss of search rankings. This recent update requires an immediate adoption of what we call responsive web design that allows websites to automatically fit into various screen sizes.
Not taking action could mean losing your site’s visibility. It’s frightening to think that users won’t be able to recognise your very existence in the online world – the very thing you work hard for. You know the game. Visibility is the key to business success and without it, you won’t stand a chance.
In the corner of mobile use, it’s inevitable that mobile devices will continue to gain more popularity since their use offers so many advantages compared to traditional desktop and laptop devices. People saw the magnificent benefits of click-and-tap-screens in accessing the internet for a valuable research. The idea of ease of access has led many to consider using mobile devices more than desktops and laptops, which resulted in the need of a mobile-friendly website.
What does it mean to be a mobile friendly website anyway? It’s not only about allowing your site be accessed via Smartphones. Moreover, you still need to consider how pleasant it presents itself to users as well as its loading speed for 3G/4G internet connections. Great user experience should be met.
The Huge Penalty
Don’t ignore Google’s warnings because you will surely feel the pain. The penalty for not adopting mobile websites is huge – a rank hit. Your site will fall deep below the rank page when you disregard this message. No one is exempted. As a result, for every keyword you compete for, your site won’t stand a chance against those which are mobile optimized – that’s for sure.
Mobile Optimization Precautions
In some cases, some websites optimized for mobile use are still not improving. This happens when designers took less notice of other important factors in web design. First is the existence of a bad video content. These videos aren’t playable on mobiles which show some errors on screens. Second is the slow loading page. Getting optimized for mobile use should still consider a fast loading speed. Third is the presence of too many pictures. It is very unlikely to post a lot of pictures on a page. Reduce the amount in order to reduce the need to load the pictures.
You only have two possible options right now if you are one among those who aren’t optimized for mobile use. One, start redesigning your sites for mobile devices. And two, rebuild a new responsive site, or simply mobilize their old one. If you care about maintaining your Google ranking, then it’s time for a transformation.
Creating content for Social Media business accounts can be tricky to manage. Most of the time, we are looking for ways to reach prospects by posting on our social media accounts. Most social media accounts in startup and small business environments, are run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels. This is why we see so many businesses social media accounts left untouched for months on end.
Yet, we know that deep down inside, that social media is important. And we know that we have to do it.
So we might as well figure out how to do more social media in less time and with less effort.
The following tactical methods have been proven to produce twice the amount of social media with only half of the effort. The great thing about this approach is that higher output on social media generally produces a greater level of engagement.
Here’s how to do it.
When you create a social media schedule, you immediately reduce the level of consistent effort required throughout the day.
The inherent advantage of social media is also its disadvantage. True, you can keep your brand message and presence in front of people all the time, but this requires consistent output and daily effort.
When you unplug from one task to “quickly” post to social media, you’re doing yourself a serious disservice.
You waste time on your current task by having to pause and then come back to it. Even if it takes just a couple minutes to post to social media, you’ve lost your entire train of thought on the project that you were working on. A couple of minutes interruption may require double that amount just to move your mind back to the point where you left off.
You waste time on social media by having to reopen your social media tools or log into the accounts again. Keep in mind that every task has a cluster of other related tasks that require time. For example, if you’re not using a social media management tool, you may have to log into the business Twitter account. But in order to do that, you have to find the password. And in order to find the password, you have to look it up in an encrypted password file. And in order to do that, you have to find the file in your company’s intranet. It goes like this for every little task we have to do. What all this amounts to is a lot of wasted effort.
The solution I’m proposing is to deal with your social media in a single session of unbroken concentration.
The scheduling approach has three components.
In the first place, you must set aside time in your calendar to schedule your social media. The approach I advocate is to allocate an hour (or two, or three) to deal exclusively with social media. This is your social media time. It’s on your calendar like an inviolable appointment. Most people who are responsible for social media report doing this on a daily basis. Some people — usually the very-organised type — can get away with doing it once weekly.
Second, during this time, you schedule out your social media posts. Schedule out the times and messages that you want to post to your social media accounts. Be sure to follow industry best practices for the best time of day to post. The great thing about scheduling posts is that you can produce two or three times as many posts, but take a lot less time doing it. You can sit down for fifteen minutes and hammer out six tweets to release throughout the day. But what if you had to unplug at six separate times to post to Twitter? You’d go crazy, while at the same time cannibalizing your time and productivity. Scheduling your posts is a far superior approach.
Third, take some time to monitor your social media metrics. This is the practice of social media listening, and it’s an integral part of any approach to social media. Rather than dink around checking out RT’s and Facebook likes throughout the day, take a single point in time each day or week to analyse your metrics and make decisions based on what you see.
Constantly flitting in and out of social media is a huge drain on your time, effort, and mental energies. Scheduling — whether it’s scheduling your day, your posts, or your listening — dramatically reduces the level of effort that you put into social media, while dramatically increasing your output.
One of the most important features of posting to social media is also the most time-consuming — finding content to post.
Vertical Response has found that the single-most time-consuming factor in social media management is “finding & posting content.”
The amount of time and effort that you pour into finding and posting can be reduced. I already showed you how the simple practice of scheduling will reduce that effort.
But what about the process of collecting the content to post? You need a collection system.
Create a collection system for content.
The system you choose is totally up to you, but let me provide a suggestion. I use Evernote along with the Evernote Chrome extension. In my Evernote folder, I can create a specific folder for things I want to collect and share later.
Whenever I come across something interesting to post on social media, all I do is click the Evernote button in my browser.
From there, I can adjust how I want this article to be saved for future reference. I’m putting it in a sub-folder of my social media folder called “Business Ideas.” I’m saving the “Bookmark,” not the entire article, and I’m tagging it with “social media.” I’ve also added a quick note: “This would be a good one to post on Tuesday.”
When I click “save,” I now have this article saved in Evernote. When it’s time to schedule my articles for posting, I simply open up the correct Evernote folder and go to my saved bookmark.
This is nothing more than a collection system. I’m simply taking the process of collecting content, and distilling it to a quick-and-easy process.
As I move throughout my day, checking emails, visiting websites, doing research, etc., I will come across interesting articles, studies, or websites that I’d like to share. All I do is click my Evernote extension, and I’m done. It’s saved for the next day’s scheduling session.
Create a focused time for content discovery.
Another way to reduce your overall effort is to create a focused time for discovering great content.
Buffer has an article on “Always Have an Amazing Link to Share,” in which they discuss some of the most effective places to find great content. This is a great starting point for discovering great links to share via social media.
You should also do some spadework to discover your own content. I suggest a technique in my Buffer article, that requires spending just thirty minutes to come up with content to post for several days.
This goes back to my whole thesis: With half the effort, you can produce double the content. You just have to be smart, scheduled, and intentional about it.
Here’s the ultimate hack for less-effort/more-content. Share the same stuff more than once.
There’s logic to back up this simple technique. Different people will see your different social media posts, depending on what time you post it.
Joe checks his Twitter feed at 8am, but Marie doesn’t check her Twitter feed until her lunch break at 12:30. Joe’s going to see your morning tweet, but maybe not your noon tweet.
So why not share the same thing twice? Or why not three times? Or more?
Can you get away with this? Absolutely, and there’s nothing cheap about it at all.
Garrett Moon discussed how he recycles his posts, and even shows his schedule for doing it.
Moon has had zero complaints, higher interaction, more output, and even the possibility that some of the reshared content could go viral after several takes.
If you share your content more than once, you can get three or four times as much mileage from a single post than you would if you were only to post it once. Obviously, you’d need to jigger it a few times to make it unique each time, but the overall principle is incredibly effort-saving and traffic-increasing.
Tips, tricks and hacks can make social media more effective than it is. But let’s be careful not to view social media as a waste of time. Although social media can be a black hole of time-wasting (if you do it wrong), it is actually an investment in your overall business marketing efforts.
If this still all seems a bit much, and you would rather have someone who understand s social media look after it for you. Give us a call 1300 858665
Nowadays, having an internet connection at home and in the office is very vital. It is one of the necessary things we need to have in order to communicate with our loved ones who are far from us and even to reaching potential clients or a stepping stone in getting an opportunity to start a business.
Every company must realize that having a website is not enough anymore. Before, having a website was actually considered as a “cutting edge”, but today, more and more businesses have not realized the fact that an ugly website is directly affecting them and their business. There are also businessmen who believe that it’s not important to update the look and the information found in their websites. A poorly constructed and an unappealing website is actually worse than not having a website at all.
We get the question all the time of what size an image should be for a particular purpose on a particular social network. The folks over at LunaMetrics have made a very cool infographic to use as a Social Media Image Cheat Sheet that details the major networks and what the image sizes are.
As with anything tech, these can go out of date quickly so be sure to double check that your images look proper after you upload them to any social networks. Read more