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5 Reasons You Need to Update an Ugly Website
/in Business, Website Design /by Geoff DoyleNowadays, having an internet connection at home and in the office is very vital. It is one of the necessary things we need to have in order to communicate with our loved ones who are far from us and even to reaching potential clients or a stepping stone in getting an opportunity to start a […]
8 Ways to Improve the Usability of Your Website
/in Website Design /by Geoff DoyleIt’s true; the usability of a business website has ended up being an essential demand of web concept. And yet, it is possibly one of the most misunderstood and underutilized methods of enhancing the customer base as well as developing a brand name. Although much has changed over the past couple of years in the […]
The Ultimate Social Media Image Sizing Guide
/in Business, Google Business Pages, Images, Social Media /by Geoff DoyleWe get the question all the time of what size an image should be for a particular purpose on a particular social network. The folks over at LunaMetrics have made a very cool infographic to use as a Social Media Image Cheat Sheet that details the major networks and what the image sizes are. As with anything […]
Brisbane SEO Management Tips for Business
/in Content Marketing, seo /by Geoff DoyleIf you’re running a local Brisbane business and you want to rank for local searches for your types of businesses then you have your job cut out for you. Without a professional Brisbane SEO manager to help you out, you’re going to have to research, plan, and strategise a SEO plan that will hopefully get you onto […]
Five Steps to Effective Small Business Content Marketing
/in Blogging /by Geoff DoyleIn this article, you’ll learn… The importance of developing a strategy if you want effective content marketing How to save money without sacrificing the most important steps to a quality content strategy How to budget, plan, and track the success of your small business content marketing efforts
How a Brisbane All Service Web Design Company Can Help Small Businesses Succeed
/in Marketing Management, Website Design /by Geoff DoyleIt seems that everywhere you look companies are becoming more and more specialized. Social marketing is breaking down into Facebook specialists and internet marketing is breaking down into PPC, Keyword research, and conversion optimization. Unfortunately, as a small Brisbane business owner, that means bad news. The more specialized the company, the less services they offer and […]
Brisbane Social Media Management Tips Improving Social Engagement
/in Marketing Management, Social Media /by Geoff DoyleWhile statistics show that some 85% of small businesses are using social media, especially Facebook, LinkedIn, and Google +, those statistics say nothing about active engaging pages. Unfortunately the majority of business owners have no idea how to engage with their fan base, and most have no idea how to grow their fan base, other […]
Business To Business Marketing: Its Differences In Strategy
/in Business /by Geoff DoyleBusiness to business and business to consumer marketing types have essentially the same fundamental principles. Both choose target markets and based from them, they make their marketing decisions, such as in coming up with prices of their service or good and selecting the type of distribution and promotion they would employ.
An Overview Of Business To Business Marketing
/in Business /by Geoff DoyleAn Overview Of Business To Business Marketing Business to business marketing (B2B) strategy has a distinction from business to consumer marketing in such a way that it operates to reach out to other organizations and companies as their targeted market place to transact with, while the latter has the consumers and buying public as its […]
Email Marketing Still Works
/in Email Marketing /by Geoff DoyleFound this interesting infograph about the value of the marketplace for email marketing. We know that it is getting harder to get our emails opened, so good quality information is so important.
How to Improve Usability of Your Website
/in Business, Website Design /by Geoff DoyleNo matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally. The first method is to make sure the typography […]
Australia’s five key online marketing trends in 2013
/in Marketing Management, Marketing Plans, Mobile Marketing /by Geoff DoyleAustralia’s five key online marketing trends in 2013 A really interesting article by Oliver Milman from Startupsmart, How is your business set up to take advantage of the emerging trends in 2013.While around half of Australia’s small businesses still do not have a website, it appears that those who are keeping pace with the advance of […]