Entries by Geoff Doyle

Business To Business Marketing: Its Differences In Strategy

Business to business and business to consumer marketing types have essentially the same fundamental principles. Both choose target markets and based from them, they make their marketing decisions, such as in coming up with prices of their service or good and selecting the type of distribution and promotion they would employ.

An Overview Of Business To Business Marketing

An Overview Of Business To Business Marketing Business to business marketing (B2B) strategy has a distinction from business to consumer marketing in such a way that it operates to reach out to other organizations and companies as their targeted market place to transact with, while the latter has the consumers and buying public as its […]

Email Marketing Still Works

Found this interesting infograph about the value of the marketplace for email marketing.  We know that it is getting harder to get our emails opened, so good quality information is so important.

How to Improve Usability of Your Website

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally. The first method is to make sure the typography […]

Which Social Media Network Should I Use and When?

I am often asked which Social Media network is best and where should I spend my energy. Which is better Facebook, Twitter or LinkedIn, or should I be looking at Blogging, YouTube or even Google+.  There is no right or wrong answer to this question it will depend upon what you are trying to achieve […]

Why companies (and CEOs) should blog

Is your Company Missing out on this great opportunity?   “Many Australian companies are missing out on an insanely brilliant opportunity to connect with customers and other stakeholders. And while the ball has potentially been dropped by the PR or marketing departments, the blame should be sheeted home to the CEO. I’m talking about establishing […]

How to Engage Customers with Social Media Marketing

Social media is a very effective tool you can use to effectively keep your existing customers engaged while luring in new customers and holding their interest at the same time. Social media for business is also about sharing information with your ideal customers, your target market, and your prospects so that they are drawn to […]