While statistics show that some 85% of small businesses are using social media, especially Facebook, LinkedIn, and Google +, those statistics say nothing about active engaging pages. Unfortunately the majority of business owners have no idea how to engage with their fan base, and most have no idea how to grow their fan base, other […]
About Geoff Doyle
My goal is to help our clients accomplish fantastic things through online marketing, typically starting with a new website or a website redesign project and evolving into a long term relationship built on increasing leads and sales.
Call us on 0409228554
Entries by Geoff Doyle
Business to business and business to consumer marketing types have essentially the same fundamental principles. Both choose target markets and based from them, they make their marketing decisions, such as in coming up with prices of their service or good and selecting the type of distribution and promotion they would employ.
An Overview Of Business To Business Marketing Business to business marketing (B2B) strategy has a distinction from business to consumer marketing in such a way that it operates to reach out to other organizations and companies as their targeted market place to transact with, while the latter has the consumers and buying public as its […]
Found this interesting infograph about the value of the marketplace for email marketing. We know that it is getting harder to get our emails opened, so good quality information is so important.
No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally. The first method is to make sure the typography […]
Australia’s five key online marketing trends in 2013 A really interesting article by Oliver Milman from Startupsmart, How is your business set up to take advantage of the emerging trends in 2013.While around half of Australia’s small businesses still do not have a website, it appears that those who are keeping pace with the advance of […]
I am often asked which Social Media network is best and where should I spend my energy. Which is better Facebook, Twitter or LinkedIn, or should I be looking at Blogging, YouTube or even Google+. There is no right or wrong answer to this question it will depend upon what you are trying to achieve […]
Is your Company Missing out on this great opportunity? “Many Australian companies are missing out on an insanely brilliant opportunity to connect with customers and other stakeholders. And while the ball has potentially been dropped by the PR or marketing departments, the blame should be sheeted home to the CEO. I’m talking about establishing […]
In what is seen as a very shaky and untrustworthy business economy, building trust with your current customers and your prospective ones is the golden ticket to boosting your business. Social media is the key tool that unlocks that trust. Share Content The old adage “content is king” as far as the Internet is concerned […]
Social media is a very effective tool you can use to effectively keep your existing customers engaged while luring in new customers and holding their interest at the same time. Social media for business is also about sharing information with your ideal customers, your target market, and your prospects so that they are drawn to […]
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