Entries by Geoff Doyle

Free Google Tools You Must Have to Upgrade Your SEO Strategy

Improve your SEO strategy without spending a dime When it comes to success online, SEO is your best friend. And while you probably already know about tools like Semrush, Yoast, etc., you also probably know that SEO tools can cost a pretty penny. Considering how important it is, it’s no wonder that these tools can get pricey, and […]

5 Common Mistakes to Avoid when Requesting Reviews

There’s a right way and a wrong way to ask consumers for online reviews. It’s unwise to try to game the system by flooding review sites with fake, effusive reviews in order to boost your online reputation. And, even though positive online reviews can boost your business’ online profile, be aware that when you solicit reviews […]

How your Poor Online Reputation can be Hurting your SEO

People turn to Google 3 billion times a day for answers —  that’s over 1 trillion queries a year. It’s a reliable, trusted source of information for people looking for companies. So why aren’t more businesses taking full advantage of a tool so many use? Search Engine Optimisation (SEO) sounds like confusing marketing-speak to many businesses. However, […]

10 Dos and Don’ts for Developing a Solid Review Requesting System

Now days, Online endorsements play a critical role in your company’s reputation and financial success. However, it isn’t enough to deliver great client experiences and outcomes. You must ask your clients to review you. Here are 10 dos and don’ts to help you develop a system for generating and monitoring online patient reviews. 1.) Do: Claim and complete […]

3 Ways Bad Online Reviews Are Ruining Your Business

Online reviews and ratings are inescapable on review sites and in search results. And no matter how much you spend on marketing, the more past customers have aired their grievances about your business online, the harder it is to attract new ones. Here are three ways that organisations repel customers — and what to do […]