Entries by Geoff Doyle

5 Common Mistakes to Avoid when Requesting Reviews

There’s a right way and a wrong way to ask consumers for online reviews. It’s unwise to try to game the system by flooding review sites with fake, effusive reviews in order to boost your online reputation. And, even though positive online reviews can boost your business’ online profile, be aware that when you solicit reviews […]

How your Poor Online Reputation can be Hurting your SEO

People turn to Google 3 billion times a day for answers —  that’s over 1 trillion queries a year. It’s a reliable, trusted source of information for people looking for companies. So why aren’t more businesses taking full advantage of a tool so many use? Search Engine Optimisation (SEO) sounds like confusing marketing-speak to many businesses. However, […]

3 Ways Bad Online Reviews Are Ruining Your Business

Online reviews and ratings are inescapable on review sites and in search results. And no matter how much you spend on marketing, the more past customers have aired their grievances about your business online, the harder it is to attract new ones. Here are three ways that organisations repel customers — and what to do […]

Real Estate Marketing Tips for Successful Offices

Like a lot of things in life, success comes down to a series of small important things done well consistently.    The same applies to businesses as well.  Unfortunately, when it comes to Real Estate marketing we see a lot of ordinary, run-of-the-mill businesses that are too busy to get themselves organised. From a marketing […]