In today’s digital age, where consumers increasingly turn to social media to discover and delve into a company’s offerings, it’s crucial for businesses to have a robust online presence. A recent study by Hubspot in 2023 highlighted that the majority of Gen Z, Millennials, and Gen X prefer to discover products on social media over other channels. Moreover, Retail TouchPoints found that a staggering 76% of US consumers made a purchase based on a product they spotted in a brand’s social media post.
Recognising the immense value of this interaction, Google has introduced a significant update as of October 2023. Businesses now have the opportunity to integrate their social media links directly into their Google Business profiles. This enhancement means that these links will be prominently displayed in both Google Search and Maps, offering businesses an expanded digital footprint.
How to Add Your Social Media Links:
- Access your Google Business Profile and log in.
- Choose your business listing.
- Opt for ‘Edit profile’.
- Navigate to the ‘Contact’ section.
- Scroll to the ‘Social Profiles’ section to add your links.
Currently, Google supports links from major platforms, including Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (previously known as Twitter), and YouTube. It’s worth noting that businesses can add only one link to each social media platform.
The Impact for Businesses: Incorporating your social media links into your Google Business Profile not only amplifies your online visibility but also fosters deeper engagement with your audience. Given the pivotal role of social media in today’s business landscape, this update is a game-changer. It provides businesses with additional avenues to connect, engage, and convert potential customers.
At Exposure By Design, we understand the nuances of digital marketing and the importance of staying updated with the latest trends. We’re here to help you navigate these changes and optimise your online presence for maximum impact.