The most Important review site for Search Engine visibility is your Google Business listing. This is what drives the star ratings as well as your location of the Google Maps.
These new positive reviews will not only drive up your company’s search ranking, but also help prospective customers decide to do business with you and not your competitor.
If You Build It, Good SEO Will Come
In order to build review volume, take the following steps:
Step 1) Get over your fear. Sometimes Real Estate offices are reluctant to ask for public customer feedback out of concern that it will be negative. In actuality, you’ll see some negative feedback, but your neutral and positive reviews will typically far outweigh it.
Step 2) Make it very easy. Mobile surveys can capture review feedback at its freshest. You can also send emails asking for review feedback and include links to the review sites that are the most relevant to your business. Invite customers to leave a review with careful language and a flow that is optimised for mobile users.
If you don’t get a response on your first try, we encourage you to follow up twice (but no more).
Step 3) Ask in person. After your company has delivered a service, ask the customer to please consider leaving feedback on key review sites and explain why it matters. Most satisfied and neutral customers won’t proactively review you — so they need a nudge to get going.
Remember, online reviews serve a dual purpose. First, authentic feedback from others helps prospective customers decide if they’d like to do business with you. Second, the more reviews you get, the more you’ll rise in search and local map results, which enables more customers to find you.