Mobile friendliness: Staying Ahead of Google’s Major Update

Google’s recent announcement that they will soon be taking mobile friendliness into account when it comes to their search rankings, has been long expected.

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

The warning to website owners that do not have a mobile friendly website is that you can expect to lose your high “Search rankings” as websites that are mobile friendly are pushed up the Search Results.

You can find out if your site is mobile friendly by testing it with the mobile-friendly testing tool created by Google. It will give you a rough idea of how Google views your pages.  Go and test your site now!

Exposure By Design mobile friendly websites

Hopefully you got a result like the one above, if not then you need to take action now.

The new Google algorithm will result in a yes or a no to the question is this page mobile friendly.  There appears that there will be no grey areas.  Either your site is mobile friendly or it isn’t.

Google has always stated that they are about providing a quality user experience.  This means that they have decided that as so many search results are made on mobile devices, it is no longer acceptable to be providing recommendations to websites that can not be easily viewed on a mobile device.

For business, especially ones that get a good amount of their new business from the internet, this could prove a devastating change.

Now Google has increased emphasis on mobile usability as seen in Google Webmaster tools, as well as sending warnings to webmasters who continues non-mobile friendly websites. In fact, Google sought opinion on Twitter and made a list of mobile mistakes we often see. So be sure you don’t avoid these mistakes.

Blocked JavaScript, CSS and image files – allow Googlebot to crawl on your website’s Javascript, CSS and image files by identifying and fixing indexing issues using Google Webmaster Tools’ “Fetch as Google”. Check your robots.txt and run a test on your mobile pages if compatible for users with their mobile devices.

Unplayable content – unplayable contents can be very frustrating to mobile users. Factors that disallow videos to be played on mobile devices may be due to licensed-constrained media or requires flash media. Consider adding transcripts for the video to allow people using browsers that are unable to play quality video format. It is recommended to use HTML5 Standard animations that will provide a user-friendly experience.

Faulty redirects – Configure your site’s server to redirect mobile users to the corresponding URL to your mobile site’s homepage.

Mobile-only 404s – Your mobile-friendly page should not be an error page itself. Be familiar to users who visits your desktop page from their smartphones. Redirect them to an equivalent URL on your mobile site.

App download interstitial – When promoting your app parallel with the content of the page, customize a simple html banner or image that will link the users to the right app store for download.

Irrelevant cross-links – It’s been a common error of having links from desktop page to the mobile page, as well as mobile URL’s to link to the desktop-optimized version. Check your links if they are pointing users to the right page.

Slow mobile pages – Users come to be very frustrated waiting for your content to load. Make sure your mobile site loads quickly. You can check if your mobile pages are having issues by using Google PageSpeed Isightes by focusing on the “Speed” sub section.

Are you afraid of losing your site’s ranking? If so, wouldn’t you take precautions to ensure that you abide by the guidelines set by the almighty search engines? View the full guide here.

Fortunately at Exposure By Design we can take away all of these hassles and create a website that will be mobile friendly, while you continue on with your business.

Online businesses already have a clear picture about digital marketing. Obedience to the guidelines boosts ranking, while not following the rules can lead to total fiasco. You have no other choice but to follow every Google suggestion particularly when it comes to website optimisation.mobile friendly website design

Mobile-friendly is a Must!
As much as rules are concerned, Google announced strict penalties for websites that are not mobile-friendly. Through the loss of search rankings.  This recent update requires an immediate adoption of what we call responsive web design that allows websites to automatically fit into various screen sizes.

Not taking action could mean losing your site’s visibility. It’s frightening to think that users won’t be able to recognise your very existence in the online world – the very thing you work hard for. You know the game. Visibility is the key to business success and without it, you won’t stand a chance.

In the corner of mobile use, it’s inevitable that mobile devices will continue to gain more popularity since their use offers so many advantages compared to traditional desktop and laptop devices. People saw the magnificent benefits of click-and-tap-screens in accessing the internet for a valuable research. The idea of ease of access has led many to consider using mobile devices more than desktops and laptops, which resulted in the need of a mobile-friendly website.

What does it mean to be a mobile friendly website anyway? It’s not only about allowing your site be accessed via Smartphones. Moreover, you still need to consider how pleasant it presents itself to users as well as its loading speed for 3G/4G internet connections. Great user experience should be met.

The Huge Penalty
Don’t ignore Google’s warnings because you will surely feel the pain. The penalty for not adopting mobile websites is huge – a rank hit. Your site will fall deep below the rank page when you disregard this message. No one is exempted. As a result, for every keyword you compete for, your site won’t stand a chance against those which are mobile optimized – that’s for sure.

Mobile Optimization Precautions
In some cases, some websites optimized for mobile use are still not improving. This happens when designers took less notice of other important factors in web design. First is the existence of a bad video content. These videos aren’t playable on mobiles which show some errors on screens. Second is the slow loading page. Getting optimized for mobile use should still consider a fast loading speed. Third is the presence of too many pictures. It is very unlikely to post a lot of pictures on a page. Reduce the amount in order to reduce the need to load the pictures.

Conclusion
You only have two possible options right now if you are one among those who aren’t optimized for mobile use. One, start redesigning your sites for mobile devices. And two, rebuild a new responsive site, or simply mobilize their old one. If you care about maintaining your Google ranking, then it’s time for a transformation.

Contact Us Now to Discuss your Mobile Friendliness Needs

Benefits To Hiring a Social Media Agency

What is a social media agency? Does a business need it? Why does a business need a social media agency to help them succeed? What does a social media agency do? A social media agency is the one who provides an effective social media actions using the different social media platforms that your customers or prospects tend to use such as Twitter, Facebook, Instagram and LinkedIn. There are many reasons as to why a business needs a social media agency.Social-Media-Marketing-300x225

Nowadays, the use of Social Media is a very effective tool to acquire clients and reach the target audience, especially when it comes to reaching prospects and communicating with your consumers. It keeps you updated on what the people want to have and what they use and do every now and then. Social media helps you build links which supports SEO, as well. A lot of people are using social media platforms to keep them updated with the use of the platforms news feed.

Everyone have been using it already, so are you ready for the fast paced world of social media? Do you think you need help on your social media agency for your marketing? Here are some reasons on why you need to hire a social media agency for your business:

The Business Marketing

One of the most important benefit of hiring a social media agency is the marketing of your business. The social media agency is the one who looks into promoting the business’ products. They keep your customers informed with whats hot and new on your products at all times.

social mediaThe Brand Promotion

Brand promotion is the number one concern of all social media agencies. Hiring a social media agency is the most effective way to promote your brand across the world with the use of all social media channels.

Achieving the Goals

Social media agencies aim to help a business effectively promote its brands across the different social media platforms in less time. This helps the business save time, money and effort and lets the company focus on other important things like their current clients and doing what they do best and leaving what they do not do expertly to the social media experts.

The social media agencies are trained on what they should and what they should not share on social media channels. They help and include promoting practical doings, emotional touches, products and services. This is why you do not need to worry when engaging your confidential information with these social media agencies.

How to Use Social Media to Drive Traffic to Your Website

When you have your own business, you would always want to reach potential clients. Social Media is very useful when it comes to communicating with your friends, family and even customers. Do you often wonder how to use social media to drive traffic to your website?

social-media-and-marketing

Social Media  is one of the best tools that we have right now and it is available for everyone. So, do you want to know how to use social media to drive traffic to your website?

Here are some tips on how to use social media to drive traffic to your website from us!

Using Social Media To Drive Traffic To Your Website

First is to use be on the right social media platforms. If you want to make use of social media effectively, you need to be on the social media platforms that they are using. This will give you a chance to find them online and connect with them. Know where your potential target audience are and use that social media account effectively.

Second step is to make the people want to know more about you. It is easy to post status and follow your customers online, but how can you engage with them? Honestly, you can not just throw them messages and hope that you can be lucky to catch them at a good time. The trick is you need to get involved with them and with what they share online.

You should know how to speak with them or let them speak for you. Let them become a part of your brand such as posting the photos of your customers on your wall, sharing that they have purchased or used your product, so they would feel appreciated and they would know that you are reaching out to them, as well.

Third is to be real and let people relate to you. Let your customers see your real personality, share them your ideas, experience and values in life. As we all know, everyone can relate to each other in different ways. Let them feel that you can be a friend and not just a business partner or owner.

You can do this by simply sharing your company’s story or your own experience while putting up the business. Lastly, is to deliver on your promises. There will never be a magic potion to getting people like and love you in the world of social media.

Your brand needs to have values and that that is to give the customers what you have promised. At the end of the day, you will know if you are satisfied with how you use social media to work with your customers if you feel that you have followed these steps.