3 Techniques That Will Double Your Social Media Content with Half the Effort

Creating content for Social Media business accounts can be tricky to manage. Most of the time, we are looking for ways to reach prospects by posting on our social media accounts. Most social media accounts in startup and small business environments, are run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels. This is why we see so many businesses social media accounts left untouched for months on end.


Yet, we know that deep down inside, that social media is important. And we know that we have to do it.


So we might as well figure out how to do more social media in less time and with less effort.


The following tactical methods have been proven to produce twice the amount of social media with only half of the effort. The great thing about this approach is that higher output on social media generally produces a greater level of engagement.


Here’s how to do it.


  1. Create a schedule.

When you create a social media schedule, you immediately reduce the level of consistent effort required throughout the day.


The inherent advantage of social media is also its disadvantage. True, you can keep your brand message and presence in front of people all the time, but this requires consistent output and daily effort.


When you unplug from one task to “quickly” post to social media, you’re doing yourself a serious disservice.


You waste time on your current task by having to pause and then come back to it. Even if it takes just a couple minutes to post to social media, you’ve lost your entire train of thought on the project that you were working on. A couple of minutes interruption may require double that amount just to move your mind back to the point where you left off.

You waste time on social media by having to reopen your social media tools or log into the accounts again. Keep in mind that every task has a cluster of other related tasks that require time. For example, if you’re not using a social media management tool, you may have to log into the business Twitter account. But in order to do that, you have to find the password. And in order to find the password, you have to look it up in an encrypted password file. And in order to do that, you have to find the file in your company’s intranet. It goes like this for every little task we have to do. What all this amounts to is a lot of wasted effort.

The solution I’m proposing is to deal with your social media in a single session of unbroken concentration.


The scheduling approach has three components.


In the first place, you must set aside time in your calendar to schedule your social media. The approach I advocate is to allocate an hour (or two, or three) to deal exclusively with social media. This is your social media time. It’s on your calendar like an inviolable appointment. Most people who are responsible for social media report doing this on a daily basis. Some people — usually the very-organised type — can get away with doing it once weekly.

Second, during this time, you schedule out your social media posts. Schedule out the times and messages that you want to post to your social media accounts. Be sure to follow industry best practices for the best time of day to post. The great thing about scheduling posts is that you can produce two or three times as many posts, but take a lot less time doing it. You can sit down for fifteen minutes and hammer out six tweets to release throughout the day. But what if you had to unplug at six separate times to post to Twitter? You’d go crazy, while at the same time cannibalizing your time and productivity. Scheduling your posts is a far superior approach.

Third, take some time to monitor your social media metrics. This is the practice of social media listening, and it’s an integral part of any approach to social media. Rather than dink around checking out RT’s and Facebook likes throughout the day, take a single point in time each day or week to analyse your metrics and make decisions based on what you see.

Constantly flitting in and out of social media is a huge drain on your time, effort, and mental energies. Scheduling — whether it’s scheduling your day, your posts, or your listening — dramatically reduces the level of effort that you put into social media, while dramatically increasing your output.


  1. Collect as you go.

One of the most important features of posting to social media is also the most time-consuming — finding content to post.


Vertical Response has found that the single-most time-consuming factor in social media management is “finding & posting content.”


The amount of time and effort that you pour into finding and posting can be reduced. I already showed you how the simple practice of scheduling will reduce that effort.

Content Marketing Exposure By Design

But what about the process of collecting the content to post? You need a collection system.


Create a collection system for content.

The system you choose is totally up to you, but let me provide a suggestion. I use Evernote along with the Evernote Chrome extension. In my Evernote folder, I can create a specific folder for things I want to collect and share later.

Copywriting services Brisbane


Whenever I come across something interesting to post on social media, all I do is click the Evernote button in my browser.

Social Media Content


From there, I can adjust how I want this article to be saved for future reference. I’m putting it in a sub-folder of my social media folder called “Business Ideas.” I’m saving the “Bookmark,” not the entire article, and I’m tagging it with “social media.” I’ve also added a quick note: “This would be a good one to post on Tuesday.”

Content marketing by Exposure By Design


When I click “save,” I now have this article saved in Evernote. When it’s time to schedule my articles for posting, I simply open up the correct Evernote folder and go to my saved bookmark.

Content calandar


This is nothing more than a collection system. I’m simply taking the process of collecting content, and distilling it to a quick-and-easy process.


As I move throughout my day, checking emails, visiting websites, doing research, etc., I will come across interesting articles, studies, or websites that I’d like to share. All I do is click my Evernote extension, and I’m done. It’s saved for the next day’s scheduling session.


Create a focused time for content discovery.

Another way to reduce your overall effort is to create a focused time for discovering great content.


Buffer has an article on “Always Have an Amazing Link to Share,” in which they discuss some of the most effective places to find great content. This is a great starting point for discovering great links to share via social media.


You should also do some spadework to discover your own content. I suggest a technique in my Buffer article, that requires spending just thirty minutes to come up with content to post for several days.


This goes back to my whole thesis: With half the effort, you can produce double the content. You just have to be smart, scheduled, and intentional about it.


  1. Share it more than once.

Here’s the ultimate hack for less-effort/more-content. Share the same stuff more than once.


There’s logic to back up this simple technique. Different people will see your different social media posts, depending on what time you post it.


Joe checks his Twitter feed at 8am, but Marie doesn’t check her Twitter feed until her lunch break at 12:30. Joe’s going to see your morning tweet, but maybe not your noon tweet.


So why not share the same thing twice? Or why not three times? Or more?


Can you get away with this? Absolutely, and there’s nothing cheap about it at all.


Garrett Moon discussed how he recycles his posts, and even shows his schedule for doing it.

3 Techniques That Will Double Your Social Media Content with Half the Effort


Moon has had zero complaints, higher interaction, more output, and even the possibility that some of the reshared content could go viral after several takes.


If you share your content more than once, you can get three or four times as much mileage from a single post than you would if you were only to post it once. Obviously, you’d need to jigger it a few times to make it unique each time, but the overall principle is incredibly effort-saving and traffic-increasing.



Tips, tricks and hacks can make social media more effective than it is. But let’s be careful not to view social media as a waste of time. Although social media can be a black hole of time-wasting (if you do it wrong), it is actually an investment in your overall business marketing efforts.


Hopefully these tips have given you a couple of ideas to help increase your social media output.

If this still all seems a bit much, and you would rather have someone who understand s social media look after it for you. Give us a call 1300 858665

5 Ways You Can Add Social Proof to Your Landing Pages

social proofAre you a business owner? Are you struggling to get conversions on your order pages? You know that social proof is important. So, how can you add social proof to your landing pages? This article will show you exactly how you can get boat loads of social proof on your landing pages.

What Is Social Proof?

Social proof refers to the number of positive influence gained when a person finds out that others are doing something. An example is when you see a  long line outside a restaurant and assume that the restaurant is really great because it’s with high demand. The same goes when many customers choose which movie to see based on its score on IMDB.com or Rotten Tomatoes.

5 Ways to Use Social Proof on Your Landing Pages

1) Customer Testimonials       

Short messages from your happy customers can do great wonders for your conversion rate, and it’s no surprise that this is one of the more common uses of social proof on landing pages and homepages alike. You can post these messages as a quote and locate them below the form or under the image on your landing page, and boost credibility by including a photo, name, company, and job title along with their quote.social proof

2) Case Studies

If you want to take your customer testimonials a step further, link those short quotes on your landing page to case studies. It’s great to have testimonials of clients and post them on your website, so people won’t have a hard time in realising your legit.

social proof  on landing pages

3) Number of Shares

Social sharing buttons showing the number of shares for example, is the blogs about twitter, or Facebook, when people like the article, the number of shares goes up and this is a great form of social proof. If a person sees that a landing page was shared a lot on social, it gives it more credibility.

social shares


4) Embedded Social Media Posts

Another great source of a social proof is within social media. Monitor your social media activity and presence regularly to find Facebook, tweets, posts or status, Instagram posts, and so on that will positively reflect on your brand. On Twitter, you can track, retweet the mentions of your offers, products/services, or company with a third-party tool like Social Inbox.

embedding your social media posts on a landing page

5) The Number of Users and Downloads

Showing how many people were able to use or have downloaded the offer is a new form of social proof. For example, when McDonald’s displaying their signs and boasting “Billions and Billions Served.”

social media examiner social proof

A great email opt in form on the Social Media Examiner Website


Bonus: Other Ways to Gain Trust On Your Landing Pages

1) Trust Seals

Trust seals refers to the symbols that helps reassure website visitors that the sensitive information locked in their viewers is secured with the company they’re sharing it to

In theory, people will feel better about sharing and filling out your forms with their information if you use a trust seal however, that’s not the same for all companies.

trust seals for social proof

2) Privacy Policy

Sometimes, people are hesitating to convert a landing page unless you tell everything out that one wont be sharing their personal or business information. One or two sentences about the use and collection of their information can do the trick. You can link to your privacy policy in the form and make sure the link given opens up a new tab so they aren’t directed away from the landing page. Like with trust seals, privacy policies are something you’ll have to experiment with to see what works with your audience.

5 Reasons You Need to Update an Ugly Website

Nowadays, having an internet connection at home and in the office is very vital. It is one of the necessary things we need to have in order to communicate with our loved ones who are far from us and even to reaching potential clients or a stepping stone in getting an opportunity to start a business.

Every company must realize that having a website is not enough anymore. Before, having a website was actually considered as a “cutting edge”, but today, more and more businesses have not realized the fact that an ugly website is directly affecting them and their business. There are also businessmen who believe that it’s not important to update the look and the information found in their websites. A poorly constructed and an unappealing website is actually worse than not having a website at all.

Reasons why you need to update An Ugly Website

  1. Your business online image. If your business offers services to clients, then you need to have an updated and appealing website. Of course, clients will always be concerned how things will appear. As a service provider, you need to assure your clients that you can give them the best service they can receive.
  2. Getting Clients. When you update the look of your website, you are telling your customers that you are updated in your field or business area. This will help them in deciding if they have to do business with you or not at all. No one would like to do business with someone who doesn’t know their craft.
  3. Reaching Web Users. Fresh contents help your website reach the newest and updated search engines. If you want to be reached by users of Google, Bing and even Yahoo, you should at least update your website content once a week.
  4. Functionality and Easy Access. Before, websites tend to be trickier to use than on the new ones. Not all internet users are techy, so it’s vital to keep your website simple and easy to access. The type of website you have will be the first impression you’ll receive from your site visitors.
  5. Keep it social. Your website needs to have a link to social media sites like Facebook, Twitter and LinkedIn since almost every potential client are using these social media platforms.


5 Reasons You Need to Update an Ugly Website

Do you think you have an ugly website? Are you looking for a solution to your website problem?  Give us a call at 1300 858 665. We will be glad to help you with your internet marketing problems.