Australia’s five key online marketing trends in 2013
A really interesting article by Oliver Milman from Startupsmart, How is your business set up to take advantage of the emerging trends in 2013.While around half of Australia’s small businesses still do not have a website, it appears that those who are keeping pace with the advance of the internet are becoming increasingly savvy in how they use it for marketing purposes.
The Big Australia digital report released this week by Responsys shows that businesses are getting better at singling out and targeting their customer base.
The report’s survey of 125 digital marketers found that 74% are prioritising targeting of campaigns rather than volume.
However, knowledge gaps do remain, with 57% of respondents admitting that their businesses aren’t fully aware of how to properly execute successful online marketing activity.
“The world of marketing has shifted dramatically with the customer engagement now sitting front-and-centre of organisation’s marketing efforts,” says Jodie Sangster, CEO of digital marketing industry body ADMA. Read more