Business To Business Marketing: Its Differences In Strategy

Business to business and business to consumer marketing types have essentially the same fundamental

principles. Both choose target markets and based from them, they make their marketing decisions, such as in coming up with prices of their service or good and selecting the type of distribution and promotion they would
employ.


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An Overview Of Business To Business Marketing

An Overview Of Business To Business Marketing

Business to business marketing (B2B) strategy has a distinction from business to consumer marketing B2B Marketing with Exposure by Designin such a way that it operates to reach out to other organizations and companies as their targeted market place to transact with, while the latter has the consumers and buying public as its main targeted market base.

However, in essence, B2B does what B2C employs in order to gain profit ñ learn the heart of the buying public when it comes to purchasing decisions. While the B2B Read more

Email Marketing Still Works

Found this interesting infograph about the value of the marketplace for email marketing.  We know that it is getting harder to get our emails opened, so good quality information is so important.

Email Marketing with exposure  by design

How to Improve Usability of Your Website

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.

The first method is to make sure the typography of your content is suitable.

If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of Read more

Australia’s five key online marketing trends in 2013

Australia’s five key online marketing trends in 2013

A really interesting article by Oliver Milman from Startupsmart,  How is your business set up to take advantage of the emerging trends in 2013.Exposure By Design trendsWhile around half of Australia’s small businesses still do not have a website, it appears that those who are keeping pace with the advance of the internet are becoming increasingly savvy in how they use it for marketing purposes.

The Big Australia digital report released this week by Responsys shows that businesses are getting better at singling out and targeting their customer base.

The report’s survey of 125 digital marketers found that 74% are prioritising targeting of campaigns rather than volume.

However, knowledge gaps do remain, with 57% of respondents admitting that their businesses aren’t fully aware of how to properly execute successful online marketing activity.

“The world of marketing has shifted dramatically with the customer engagement now sitting front-and-centre of organisation’s marketing efforts,” says Jodie Sangster, CEO of digital marketing industry body ADMA. Read more