With over 11 million Australians active Facebook members, and an equally impressive number of people using Twitter, and heaps of people use YouTube to search for information so the need for businesses to find a way to engage via Social Media is great. Your clients are hanging out in Social Media land so this presents a fantastic opportunity for you to make new connections and establish your businesses expertise. However it hasn’t been easy in the past.
“Frustration” – a word frequently used to describe companies new to social media and those who have been involved in social media but have yet to enjoy a return.
The problem is two-fold. First, establishing a social media presence takes time and continued effort. You have to be consistent in your involvement with the social media medium and remember that returns will not be overnight. Second, you have to make sure that you are using social media in a way that makes sense for your business.
If you are not sure, ask yourself these simple questions: Read more