WHAT DO YOU GET FOR YOUR MONEY?
$2,500 Or Less
With all the tasks a web designer needs to do, this leaves very little money to do any task well. Most likely you will get a website based on a template with a pre-built graphical design, rather than a custom graphical design. Your site may be limited in features. And you may have to add much of the content yourself.
$2,500 – $5,000
At this price level, the budget is more realistic which allows the web designer to devote more time to each task. You will be able to get a custom graphical design for this price, as well as a decent set of features. However, the design time is limited, so expect some limitations. You may also have to add the content on your own.
$5,000 – $10,000
This is often the sweet spot if you are looking to design a website for a small to mid sized business. The budget levels are adequate for all the major web design tasks. So, you should be able to get a very good graphical design, plenty of features, and all the content added by the web developer for you.
$10,000 – $20,000
A higher price range may be needed for websites that require more technical features, or that have a large amount of content. Examples include websites that need a backend database, advanced security, custom programming, social communities, or other high tech features.
$20,000 Or More
At this level, you are probably dealing with a high profile firm or marketing agency, who charge a premium for their services. You do get abundant resources and personnel, which may translate into a good website. But you also pay for the reputation, and all the extra management and overhead that comes along with it.