3 Risky Ecommerce Techniques That Could Actually Increase Your Conversions

Increasing your conversion rates using ecommerce sites can be difficult since almost every business owners are already using the internet and have been taking advantage of the use of websites. There are many arguments that have been placed when it comes to the challenges in increasing conversion rates.

 

Web personalization is one of the most common aspects that web developers have been using to increase conversion rates. However, using this component can be critical nowadays.

 

Here are some of the few components that you can use to increase your ecommerce conversions:

 

  1. Three Risky Ecommerce Techniques That Could Actually Increase Your ConversionsUse a popup.

What’s the first word that comes to a user’s mind when they see a popup?

 

Hint: It often contains four letters, and is represented with symbols ($%#&)

 

“Popup” is synonymous with “annoying.” And you should avoid anything annoying on your website, right? Maybe not. Popups, annoying though they may be, can drastically improve your conversion rate.

 

Popups are successful for the same reason that they are annoying. They demand a response. Some people are going to get ticked off at your popup. That’s a risk you’ll have to take. The upside is that a ton more people will probably convert.
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Five Steps to Effective Small Business Content Marketing

In this article, you’ll learn…

  • The importance of developing a strategy if you want effective content marketing
  • How to save money without sacrificing the most important steps to a quality content strategy
  • How to budget, plan, and track the success of your small business content marketing efforts

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Why companies (and CEOs) should blog

Is your Company Missing out on this great opportunity?

 

“Many Australian companies are missing out on an insanely brilliant opportunity to connect with customers and other stakeholders.

And while the ball has potentially been dropped by the PR or marketing departments, the blame should be sheeted home to the CEO.

I’m talking about establishing and nurturing a content-rich blog (as part of a well-considered content marketing strategy – but it’s the blogging that I want to focus on).

If you’re a CEO and your organisation has not got a blog (or at least a ‘socialised’ online newsroom): why on earth not?

As the leader of an organisation with multiple stakeholders, you could be using a blog as an interactive platform to drive discussion around important issues, establish industry thought-leadership, educate customers and help provide solutions to their problems (relevant to your business). This is before the potential benefits of increased SEO are taken into account.

Now, before I drop too much of the blame at the feet of PR and marketing people, I’ve met many clever and passionate people in those departments who were keen to pursue a blog for their organisation only to have the initiative stymied either by the ‘C suite’, legal or IT departments (or combination thereof).

Spread ideas

When I say ‘blog’, essentially I’m talking about an online platform that can be leveraged by a company to spread ideas, generate conversation and build rapport with relevant and interested audiences.

A blog isn’t necessarily just text, either. It can just as easily house video content, audio (podcasts), photos, charts and infographics etc. Think of it as your own media channel – your company’s ‘digital heart’.

It’s important, however, that you don’t use the company blog for corporate chest-beating (I suppose you can, but only the board will read it and get excited. No one else will – not even your employees).

It’s not for jargon-filled press releases or blatant product plugs. Instead, a blog should inspire, educate, inform and/or entertain its readers. Unlike most company websites, it should give people a reason to come back time and time again.

Passion to connect

Back to the CEO for a minute. Does the CEO need his or her own blog? No, not necessarily. It depends on whether they’ve got anything to say – a point of view – or a passion to connect with their constituents. And they need to be willing to update it at least eight times per month (and the content needs to come from them – it can’t simply be ghostwritten by the company’s PR person).

I think it’s more important for the company to have a vibrant blog the CEO can regularly contribute to, along with other experts within the organisation, rather than having a CEO-only blog that rarely gets updated.

And, critically, if they don’t contribute to the blog, at the very least the CEO needs to give it their full support – otherwise the project may never properly get off the ground.”

Trevor Young

 

Consultant, blogger, speaker and entrepreneur Trevor Young describes himself as ‘a PR Warrior on the front line of the communications revolution’. Trevor is director of strategy and innovation with public relations firm Edelman Australia; he blogs at prwarrior.com and manages Australian blogging directory and news site bloghub.com.au