3 Ways Bad Online Reviews Are Ruining Your Business

3 Ways Bad Online Reviews Are Ruining Your Business

Online reviews and ratings are inescapable on review sites and in search results. And no matter how much you spend on marketing, the more past customers have aired their grievances about your business online, the harder it is to attract new ones.

3 Ways Bad Online Reviews Are Ruining Your Business

Here are three ways that organisations repel customers — and what to do about it.

1) Underestimating How Ratings Influence Behaviour

According to an E-Tailing Group report, 92 percent of internet users read product reviews and 89 percent of people say that reviews influence their purchasing decisions. A potential customer who stumbles upon negative ratings and reviews is probably going to head straight for your competitor.

By deploying Online Reputation Management, you can get alerts about reviews that have been posted and plan a thoughtful response to negative reviews. What’s more, as you directly address issues, customers often upgrade their ratings and reviews.

2) Letting Reviews on Social Media Get Out of Control

Social media, especially Facebook, is also a major resource that customers often use to find your organisation. Your star ratings are prominently displayed on Facebook and Google, so it’s important to actively manage, monitor, and respond to reviews on these channels.

Engaging with customers on your company’s social channels builds local advocacy, brand affinity, and will drive customers back to your location.

3 Ways Bad Online Reviews Are Ruining Your Business

3) Ignoring Negative Reviews

Don’t ignore negative reviews. The reviewers may have actually done you a favour. Now you know what the problems are and how to fix them.

Demonstrating your commitment to improve quality of service delivers better reviews, more traffic, more sales, and ultimately, an increase in revenue.

Putting a solid Online Reputation Management program in place will lead to improved customer service, operational improvements, and online ratings and revenues that drive business results.

 

If you would like to have exposure by design  run a 2 month Reputation Build program check it out here.  This program is designed to establish you as one of the best in your town or region. Check it here.

Reputation Management

Other Reputation Management Articles for you to read:-

4 Reasons to Know What Customers are Saying About Your Business

5 Common Mistakes to Avoid when Requesting Reviews

How your Poor Online Reputation can be Hurting your SEO

10 Dos and Don’ts for Developing a Solid Review Requesting System

5 Steps for Property Managers to Improve Your Online Reputation

Adapt or Die: The Power of the Reputation Economy

Geoff Doyle

Geoff Doyle

Marketing Consultant at Exposure By Design
My goal is to help our clients accomplish fantastic things through online marketing, typically starting with a new website or a website redesign project and evolving into a long term relationship built on increasing leads and sales.
Call us on 0409228554
Geoff Doyle